Here you’ll find our new wave of innovation, the supporting range and recipes surrounding breakfast, brunch and lunch. We’ll cover areas such as creative croissants, eggs updated, super salads, sando fever, sweet treats and breakfast grown up which have all come from our Bidfood 2020 trend; Beyond the Basics.
In the UK out of home market we are continuing to see a rise in breakfast and brunch, with bookings having more than doubled in the last two years*. This has been supported by the increase in outlets providing all day breakfasts and the growing participation in all day dining. People love the freedom and social element that brunch provides with nothing off limits – sweet options and traditional breakfast dishes are popular choices, but we are also seeing a rise in fusion inspired brunches.
This merging of the day parts is not only a benefit to busy and social consumers, it also provides more opportunity for businesses to provide food and drink offerings during traditionally lower footfall periods.
All day dining gives consumers the option to sit in and eat or graze on-the-go, providing businesses with a takeout offering the opportunity to look at their food and drink ranges to ensure they can capture customers while they are on their way to their next destination.
*Foodspark, 5 figures that prove brunch and breakfast are big business, 2018