We share your passion for innovation!

New foods in our wholesale range

New for You is all about unveiling the latest products that we have to offer. Utilising leading market trends and insights and working closely with our suppliers to bring you products that not only meet but exceed your expectations.

We know that every menu is unique with different preferences and needs. That’s why our New for You product line-up encompasses a wide range of options, whether you’re looking for on-trend meal solutions, need support on dietary alternatives or on-the-go options, we’ve got a host of new products to elevate your offering and support your business needs!

Join us on a journey of innovation and exploration – we can’t wait for you to experience our new products first hand!
New for You

Product brochure

Discover our exclusive New for You shoppable guide, where we invite you to explore some of the latest products we have to offer.

Download the guide here

Supplier stories

We are proud to partner with a diverse range of suppliers who share our passion for delivering quality products and exceptional service to our customers. Here, you will discover inspiring tales about our suppliers’ dedication, innovation, and commitment to sustainability.

  • Boundless

    Growing up, Cathy Moseley (Founder of Boundless) says she didn’t realise the food you ate had such an impact on your overall wellbeing. It wasn’t until she got older and realised the key to all of this was looking after her gut through good food whilst still being able to snack. However, there was nothing available on-the-go to look after her mind & microbiome.

    Find out more
  • Doughboys

    Doughboys was founded by twin brothers, Luke & Owen Buckmaster who after working within the hospitality sector, experienced first-hand the impact of the skilled labour shortage and saw a gap in the pizza market for handmade authentic Italian frozen pizzas – a category that is dominated by a handful of big manufactures and flooded with poor-quality, highly processed and un-nutritional products.

    Find out more
  • TeaJoy

    Ning Ma owned and ran a few Asian street food restaurants and during the pandemic, when restaurants were closed, Ning had to think of new ways to make an income and serve her customers. Ning discovered a high demand for bubble tea, but it was a specialist drink and only available in certain areas, meaning customers had to travel to find it. Ning decided to start creating the drinks in her restaurants and make them available on delivery, which is where she started to see challenges such as storage, energy costs and flavour inconsistencies when making the drinks.

    Find out more
  • Just Love

    Just Love was founded by Mike Woods, a father of 3 children, 2 of which have severe anaphylactic allergies. Coming from a history managing food factories that could never guarantee safe products for his children, Mike started Just Love in 2010, launching the UK’s first ever ‘nut free’ celebration cake onto UK shelves. After watching his children get excluded from birthday parties, turned away from restaurants and excluded from the experiences other children were having, he felt compelled to remove more allergens, expand the range and launch into Food service.

    Find out more

Discover our previous launches

Discover what we've launched previously by browsing through our earlier New for You editions.

Bidfood Food & Drink Trends 2024

Bidfood Food & Drink Trends 2024

Explore our latest food and drink trends for 2024, get inspired today.

Our planet your choice

Our planet your choice

We want to help customers to reduce, reuse, recycle and renew. We offer packaging that is recyclable and compostable and drive the use of recycled materials.



Where we bring food to life! Discover delicious recipes that you can include on your menus today!

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  • Efficient deliveries providing specialist brand and own brand products
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