The Greta Effect

A focus on sustainability is continuing to grow

3 in 4 people are now actively trying to lead an environmentally friendly lifestyle. And this shows in consumers’ eating and drinking out choices too. 1 in 5 UK adults would choose a specific eating out venue over another if it had a focus on sustainability.*

But protecting the environment can be done in all sorts of ways, and consumers have differing priorities

So how can operators make sure they’re hitting the mark with consumers’ expectations, and paying attention to the right things?

Our sub-trends show a few of the key ways ethical consumption is showing up at the minute…

  • Blended meats
  • Waste less
  • Seasonal products
  • Vegan junk food

Bring this trend to life with our new recipes

Health food trends

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Rustic and rural

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Plant based trends

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*Bespoke consumer survey, Bidfood & CGA, 1,502 UK consumers, October 2021

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