From farmers to feminism: why Fairtrade matters

In this episode of Talking Food with Bidfood, Julie Owst, Head of Sustainability & Change, is joined by Louise Davies, CEO of Scottish Fair Trade, and Kiera Wilkins, Ethical Business Manager, to unpack the true meaning behind the Fairtrade mark and why it matters more than ever. From global trade inequalities to climate pressures and social impact, this episode explores the realities facing producers and the role Fairtrade plays in creating a more balanced and sustainable food system.

In this episode, we explore topics such as:

• The challenges within global trade and why Fairtrade exists
• The impact of climate change on farming communities
• The role of Fairtrade in supporting sustainable land management
• Gender equity and the importance of empowering female producers
• Common misconceptions around Fairtrade and what the certification really means
• How businesses and consumers can support fairer supply chains

Whether you’re reviewing your sourcing strategy, looking to make more ethical purchasing decisions, or simply want to better understand the story behind the products you serve, this episode provides valuable insight into how Fairtrade supports both people and planet.

Discover more about Bidfood’s sustainability initiatives and Fairtrade range here.

Participants:

Julie Owst – Head of Sustainability & Change
Louise Davies – CEO, Scottish Fair Trade
Kiera Wilkins – Ethical Business Manager, Scottish Fair Trade

Timestamps:

00:00- Intro
00:33- What you’ll learn in this episode
00:48- What Scottish Fair Trade does?
03:12- What problem is Fairtrade trying to address
05:16- Addressing cost-of living crisis
06:56- What does Fair Trade mean in environmental terms?
09:22- Is Fair Trade a feminist issue?
10:39- Does the Fair Trade logo still resonate with consumers?
12:16- How do companies classify their products as Fair Trade
16:00- Quick fire questions
17:53- Outro