Celebrating British

Consumers are more eager than ever to support the British economy as well as local farmers and producers

And after the turbulent times we’ve had, it’s not surprising. 56% of adults now make decisions on where to eat out based on the venue’s policy around sourcing British ingredients. And 1 in 4 are willing to pay more for British ingredients when they eat out.

But the appeal for the British cuisine is on the rise too. 7 in 10 now typically choose classic British dishes when they eat out, and 86% of those are doing it as often, or more often, than they did in 2019.

Our sub-trends show the ways consumers are Celebrating British…

• Buying British
• British cuisine

Bring this trend to life with our new recipe

Mussels with British cider, smoked bacon and leeks 

Click here to see this recipe

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