Consumers are more eager than ever to support the British economy as well as local farmers and producers
And after the turbulent times we’ve had, it’s not surprising. 56% of adults now make decisions on where to eat out based on the venue’s policy around sourcing British ingredients. And 1 in 4 are willing to pay more for British ingredients when they eat out.
But the appeal for the British cuisine is on the rise too. 7 in 10 now typically choose classic British dishes when they eat out, and 86% of those are doing it as often, or more often, than they did in 2019.
Our sub-trends show the ways consumers are Celebrating British…
• Buying British
• British cuisine
Bring this trend to life with our new recipe