Spirits and soft drinks



There are many subcategories of spirits ranging from the most widely consumed (vodka) to some of the smaller liqueur and speciality categories.  Spirits are key components of cocktails which are now a huge demand in most on trade outlets – making sure you have the right range on the back bar and the right level of training with staff is paramount and our Unity Wines team is at hand to offer both.



“The key trends in vodka for this year are authenticity, provenance and heritage. The premiumisation of vodka has changed the category positively. Consumers are willing to pay a higher price for a good quality product with a story, thus enabling new brands to enter this highly competitive category. Making good, British-distilled vodka is the big news for 2017. The English vodka scene is growing – the popularity of gin has no doubt helped to pave the way for people interested in exploring other spirits. Consumers are looking for spirits with a subtle and individual flavour and especially interested in local producers within their communities. Chase, a potato vodka made in Herefordshire has successfully capitalised on the key trends in the vodka market and Bidfood are delighted to be including the range in our core portfolio from April.” – Sarah Sangster, Bidfood Senior Buyer





“Unless you’ve been living underground for the past 3 years you will have seen the huge growth in the gin category.  The growth of premium spirits versus the standard spirits category has paved the way for some fantastic boutique gins to make their way onto the spirits scene and very much in the same way as craft beer has become an exciting category that consumers want to go out and explore, we have seen the same with gin. There is becoming a growing demand for individuality in the drinks world and the gin market now accommodates 1000s of different G+T combinations along with some very interesting garnishes that complement the botanicals in so many different styles of gin that we are seeing today.” – Matt Towe, Bidfood Commercial Manager




Whisky, rum, brandy and cognac

Chosen by our team of in-house experts, we offer a range of different whisky, brandy, rum and cognacs. Take your pick from our popular selection including leading brands like Jack Daniels, Bacardi and Sailor Jerry to name but a few.


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Sambuca, tequila, absinthe and liqueurs

We’ve got you covered with our wide range of spirits including popular and fashionable brands like Aperol, Amaretto and Kahlua.


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Premium soft drinks

Premium soft drinks are in +67% growth year on year and with 38% of consumers claiming to have purchased a premium soft drink over the last year, creating a great opportunity for any outlet looking to maximise their sales. With the majority of people having consumed a premium soft drink in an on trade establishment, 58% agree they would like to see a greater choice of premium soft drinks on offer. 40% of people also agree that its worth buying a premium soft drink to mix with premium alcohol, making it a great opportunity for up-selling and increasing profits for outlets!


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