Recognised up and down the country for their iconic food-inspired landscapes, Bidfood welcomed four new additions to its fleet, to celebrate over a decade since the original designs first hit the roads.
As a nod to the company’s strapline, inspired by you, a competition was launched between employees to create a design to inspire the next Bidfood landscapes and win a £500 voucher to spend at a number of high street stores.
After receiving nearly 100 entries, a panel of experts from across the business with knowledge in graphic design, food and transport came together to pick the four winning entries to be used as inspiration for the new landscapes.
The four designs, an underwater-scape, tropical paradise, sunrise over a farm and winter castle scene were sent to Magenta Photographic Studios in Newcastle. For three weeks, professional food artists worked to physically build the four designs using products and ingredients ordered via Bidfood Direct.
Commenting on the designs, Bidfood’s Studio and Production Manager, Danny Gould said: “This has been a fantastic campaign to work on and I was taken aback by the creativity and artistic skill within our business!
“We took the selection process very seriously as we wanted to ensure that when people see the new landscapes, they recognise them as part of the Bidfood family.
“An important element of judging the entries was seeing how they would work as a 3D food-inspired landscape. We then used the four winning entries as inspiration when we got to the design and build phase.”
Catherine Hinchcliff, Head of Corporate Marketing added: “Our underwater, farm, waterfall and castle landscapes are not just captivating to look at, but showcase our diverse range of ingredients and products we provide to our customers. From fresh fruit and veg, to meat and poultry, fish, dried goods and even sweet treats. We hope they will become just as iconic and as popular as our first food landscapes with caterers, our employees and even the wider public, as they deliver to more than 40, 000 customers across the UK.”
Who are the winners?
- Alan Gaunt, Business Manager, and his wife Jane.
- Maggie-may Bull, aged 8, daughter of Ashley Bull, Telesales and Customer Services Manager
- Denise Cavey, Telesales Executive
- Ben Fisher, Employee and Engagement Manager, and his wife Liz
Discover the inspiration behind out latest lorry landscapes.
Livery printed and applied by OPG ltd.