2021 food and drink trends

Welcome to Bidfood Trends 2021

What a year 2020 has been! We certainly didn’t see a global pandemic coming when we launched last year but fear not we are back. The food and drink landscape has changed dramatically; consumers have returned to their roots, houses have been more lived in than ever before and cooking has become a national pastime. We can’t wait to show you what we’ve been working on so scroll down to find out what the year 2021 has in store for us!

Food and drink trends 2021

Working with food experts and research resources, as well as keeping our finger on the pulse for the latest foodie news, we have developed 6 food and drink trends for 2021. Click on the icons below to find out more.

2021 social trends

What we’re eating, as well as how, why and where, are influenced by changes in consumer attitudes, behaviours and lifestyles. Below are our predictions on what will be the biggest social trends impacting foodservice over the next year.

Local landscape:

With the necessity to change how we worked and lived for most of 2020, the next 6-12 months will result in seeking better ways to maximise the space we have around us, inside and out.

Our houses will maintain their multi-tasking dimension, acting as both a home and an office, increasing the appreciation of not only our immediate surroundings but of services, outlets and spaces in the local vicinity.

More and more of the population will continue to support local businesses, to enjoy local produce and artisanship, and to explore – and fight for – the landscape that surrounds them.

Ethics in action:

Consumers will continue to find their voices in 2021 and beyond. People are seeking a different approach, wanting a world where business is more than just about making money – they want people, animals and the planet to be cared for and considered.

Demands for transparency in every aspect will remain; there is a need for the specifics about supply chains, fair trade, good working conditions, data privacy and security, and environmental responsibility.

Whole health:

Consumers will be striving for solutions that focus less on instant, external results, but more on longer term answers to achieve maximum physical, nutritional, spiritual, and mental fitness.

Consideration of the environment is also key in caring for ourselves, ensuring that diet, beauty, fashion and exercise are never at the expense of either sea and land life, or green spaces.

Safe and seamless:

Following the dramatic uptick in the use of digital and biometric technologies to reduce face-to-face interactions and safeguard health and wellbeing in 2020, we can expect to see further improvement and enhancement across various technologies and applications in 2021.

This persistent digital disruption will be a fundamental rejiggering of the world, helping populations to safely and seamlessly adapt to a “new normal”.

Faith in the future:

Dominated by the pandemic, levels of trust and confidence in the economy faltered in 2020 as messaging was mixed, and initiatives seemed complex and inconsistent.

As we begin 2021 with a low level of trust and an element of fear for the future, signs of optimism suggest that a new year creates a new start, with the prospect of ending 2021 in a much better place than where it started.

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