Consumers are looking to protect the world around them. They’re supporting local businesses and considering the environmental impact of their actions and food choices.
So what’s new?
49% of UK consumers care more about whether their food is ethically sourced or impacts the environment than they did before the pandemic began*.
Consumers are increasingly choosing brands that align with their own values and take action to create a sustainable future. Equally, brands and outlets are helping consumers measure and reduce their own environmental impact with carbon labelling.
Key sub-trends for Careful consumption:
- Less waste (grown)
- Carbon reduction (grown)
- Conscious packaging (grown)
- Bio-diversity (grown)
- Plant-based alternatives (new)
Bring this trend to life with our new recipe:
Super green sweet potato salad
*Bidfood consumer survey, April 2021, (1,000 UK respondents)