Careful consumption

Consumers are looking to protect the world around them. They’re supporting local businesses and considering the environmental impact of their actions and food choices.

So what’s new?

49% of UK consumers care more about whether their food is ethically sourced or impacts the environment than they did before the pandemic began*.

Consumers are increasingly choosing brands that align with their own values and take action to create a sustainable future. Equally, brands and outlets are helping consumers measure and reduce their own environmental impact with carbon labelling.

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Key sub-trends for Careful consumption:

    • Less waste (grown)
    • Carbon reduction (grown)
    • Conscious packaging (grown)
    • Bio-diversity (grown)
    • Plant-based alternatives (new)

Bring this trend to life with our new recipe:

Super green sweet potato salad

Click here to see this recipe!

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