Our Expertise

Our team are here to make your life easier, every step of the way

We’re a real partner, using our industry know-how to help you make smart menu choices with tips that are easy to put into action. We’re armed with solutions for seasonal menus, cost reduction, and menu optimisation. Our experience and butchery expertise let us offer personalised advice and tailored recommendations to meet every customer’s needs. We are dedicated to building lasting relationships, delivering exceptional quality and service.

Meet the team

We’re passionate about sharing everything we know about fresh meat to help you develop your menus and grow as a partner. Find out more about some of our team below.

  • Jim Doherty M.B.inst.M

    Fresh meat support specialist

    I’m a highly skilled, certified expert in the meat industry with decades of experience, qualified to train others in the trade and supporting our sales teams with exceptional knife skills.

  • Paul Ambler

    Head of sales fresh meat

    As Head of Sales I’m here to ensure we have the right offering for our current and prospect customers and deliver service excellence.

  • Chris Stanley

    Buyer at Bidfood

    As fresh meat buyer, my main focus is ensuring we have the right range for our customers whilst continuing to build on our relationships with our suppliers.

  • Mickael Fox

    National Account Manager

    As National Account Manager at Bidfood, I make sure my customers feel valued by finding them the right product for the right price.

  • Nicola Harrison

    National Account Manager

    As National Account Manager, I will always go above and beyond for my customers, supporting with tailored support and solutions for menu engineering.

  • Vicky Parsons

    Meat Buyer at Campbell Brothers

    Vicky Parsons, Meat Buyer at Campbell Brothers, was honoured with the Meat Businesswoman Award 2023 in the Wholesaling category at the Women in Meat Industry Awards, recognising her expertise, dedication, and positive impact.

How our fresh meat specialist can help you?

In addition to helping you find the right products for your business and menu we can also offer;

Training

Our master butchers offer training depending on your requirements, from breaking down whole carcasses to advice on how to maximise profits using different cuts.

Menu planning

Working in conjunction with our development chefs, we devise new and exciting recipes to suit a variety of menu needs.

Costing

We can help you work out the cost per portion or how much GP% to make in order to make your recipes profitable.

Innovation and trends

We work closely with our insights team to ensure that we’re keeping on top of the most recent industry trends, whether it’s up and coming flavours, popular cuts of meat or even cooking styles.

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