The right quality and choice for your menu

Passion for food

“There is no sincerer love than the love of food.” -  George Bernard Shaw

We’re absolutely passionate about quality, nutrition, provenance, and driving a more sustainable supply chain. This passion means we pride ourselves on giving you the best choice of products in the market, across food, drink and catering supplies, so that you can serve your customers delicious and nutritious food and drinks they'll love.

Food and drink trends

Every year we hunt down the hottest trends that will be driving consumer choices and shaping the food and drink out of home market to help you stay ahead of the game.

We worked with the key food and insights agencies, conduct our own exclusive research with UK consumers each year, backed up with extensive desk and on-the street research to keep our finger on the pulse so that you can plan your menus.

Read about the latest food and drink trends that will be shaping menus in 2024 here.

You’ll find recipes, product suggestions along with ideas about how to implement each of the trends in our interactive guide so that you can really hit the mark with your customers. Join us on our food safari videos that record our experiences when we went out exploring these trends in some of the key foodie cities in the UK.

Quality and choice

We’re passionate about quality, nutrition, innovation, and a sustainable supply chain. And we’re always working hard to source the right quality, range and value to help you adapt to the changing market landscape and the skills gap challenging our industry.

Our fantastic choice of over 10,000 products combines the best of both great quality own brand and leading foodservice brands. It covers everything from store-cupboard ingredients to frozen and chilled food, as well as hot and cold beverages and comprehensive range of expertly selected wines, beers and spirits. Discover more here.

Our own brand ranges are designed by caterers and chefs for you. We work to the highest standards in product safety, quality, functionality and regulatory compliance.

Our Technical Services team have comprehensive and robust supplier approval processes in place to ensure the highest and consistent quality standards.

Our Bidfood Advice Centre are here to help you. Call us on 0370 3663 000 or email us at (open Monday to Friday from 8am – 5pm).

We provide comprehensive product, nutritional and allergen information across our range on Bidfood Direct, our online shop. Click here… to find out more.

But don’t just take our word for it… hear it from our customers!!!*

85% tell us that Bidfood has a strong own brand offer
82% say that we offer great food
80% agree our products that are of great quality
76% tell us we offer the best choice of products

* Source: Bidfood brand awareness and perceptions research, January 2023

Recipes to inspire you

Time is money, and our bank of over 1,000 inspiring, tried and tested recipes, created by our team of experienced chefs, save you just that!!

You can filter our recipe bank by category (e.g. protein, vegan, vegetarian, gluten free), occasion, sector and cuisine.

Find our recipes here.

And if you’re looking for an easy way to keep a track of your recipe costs, or would like the details about the allergens in your dishes along with nutritional information, why not try out Bidfood Direct MyRecipes? Find out more here.

Back to Top