Kellogg's Cereals

The page that you are currently reading is an ad feature

Our Story:

Our cereals were first introduced to the British public over 100 years ago and we are proud of everything we have achieved and become since then.

But today, Kellogg’s is so much more than a breakfast cereals brand.

Today’s portfolio is about bringing snacking satisfaction to the nation all day long, with a growing range of cereal bars for those mid-morning pick-me-ups, a quick bite on the go, or an afternoon snack.

Our Cereal Snack Portfolio:

Meet a few of our versatile and trusted cereal snack brands to help your business achieve sales growth:

– Kellogg’s accounts for 2 of the top 3 best-selling cereal bars in foodservice¹

– Kellogg’s is growing almost 2x faster than the Cereal Bars category²

– A wide range of snack bars to suit all tastes

Kellogg’s Rice Krispies Squares

Try Kellogg’s Rice Krispies Squares for a uniquely crispy, chewy, gooey snacking experience. These beloved treats combine nostalgic appeal with irresistible delight.

One of the top 2 best-selling cereal bars in foodservice¹
Kellogg’s Rice Krispies Squares grew more than 7x faster than the cereal bars category, to secure a 7.8% share of the category in 2024²

63313 Kellogg’s Rice Krispies Chocolate Squares
64280 Kellogg’s Rice Krispies Marshmallow Squares
64011 Kellogg’s Rice Krispies Chocolate Caramel Squares

Cereal & Milk Bars

Inspired by Kellogg’s iconic range of breakfast cereals, these affordable treats deliver the familiar taste consumers love in a convenient, on-the-go format.

£14.4m value sales²
Under 100 calories
Source of fibre, calcium and vitamin D
No artificial colours, flavours or preservatives

81350 Kellogg’s Coco Pops Milk Bar
72586 Kellogg’s Rice Krispies Cereal & Milk Bar

Nutri-Grain

Kellogg’s Nutri-Grain Bars are a delicious mix of your favourite breakfast ingredients, all wrapped up in a soft, satisfying bar.

Available in classic flavours like Apple, Blueberry, and Strawberry, they offer everyday, affordable goodness with broad appeal.

One of the top 2 best-selling cereal bars in foodservice¹
£14.6m value sales²
Source of fibre and wholegrain
No artificial colours or flavours
Source of B Vitamins & Iron

39414 Kellogg’s Nutri-Grain Strawberry
39358 Kellogg’s Nutri-Grain Apple
22769 Kellogg’s Nutri-Grain Blueberry

Special K

For people on a journey to a healthier lifestyle, Special K blends juicy red berries with wholesome grains for customers on the go at any time of day.

Special K is the number 1 functional health brand in the UK with £6m core business³
High in fibre
Made with wholegrains
Under 100 calories

03473 Kellogg’s Special K Red Berry Bars

Kellogg’s High Protein Bar

Fuel your day with Kellogg’s NEW High Protein Bar, combining crunchy nuts and smooth dark chocolate for a delicious protein boost. Perfect for satisfying cravings while fuelling your day.