IRN-BRU - Bidfood

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IRN-BRU. MADE IN SCOTLAND FROM GIRDERS.

Bold, cheeky, and unmistakably Scottish, IRN-BRU is a classic that delivers a unique hit of flavour unlike any other. From the original 1901 recipe to our iconic ZERO and DIET ranges, it’s a versatile powerhouse that performs across any menu – whether as a refreshing pick me up in the afternoon or a legendary companion to food. With its high-impact branding and fiercely loyal following, IRN-BRU brings a burst of personality to your fridge that keeps customers coming back.

WHY STOCK IRN-BRU?

An iconic drink that your customers know and love.

Stocking IRN-BRU means offering that unmistakable, legendary taste that keeps them coming back for more.

– IRN BRU IS THE 2ND FASTEST GROWING OFC IN FOOD SERVICE. GROWING AT +21.3%*

– SHOPPERS ARE 13% MORE LIKELY TO BUY NEW LOOK IRN-BRU**

NEW SUIT OF ARMOUR. SAME ICONIC TASTE.

We’ve rolled out a great new look! IRN-BRU XTRA is now called ZERO and Sugar-Free IRN-BRU now called DIET. It’s the same legendary taste you love, just in a fresh suit of armour.

IRN-BRU. Made in Scotland from Girders.

A BRU FOR EVERYONE

Whether it’s for our original secret recipe or a sugar-free IRN-BRU hit, we have something for every customer. From the brilliantly sweet & caffeine-free 1901 recipe to our great tasting ZERO and DIET ranges, we’ve got the perfect experience for every occasion.

For more information on the IRN-BRU ranges stocked within Bidfood, please contact your representative.

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