The Wow Factor

For many of us, going out to eat and drink still feels like more of a treat than it did before the pandemic.

Our bespoke research has shown the top 4 occasions driving out-of-home visits are sociable, celebratory occasions…*

  • Family occasions
  • Catching up with friends
  • Going out for a treat or reward
  • Going out for personal celebrations

So what does it take to make going out occasions more special? Our key sub-trends reveal how…

  • Decadent desserts
  • Experiential and experimental

Bring this trend to life with our new recipes

Dutch banoffee pancakes

dutch baby pancakes recipes

Click here to see recipe

Creative crumble

Click here to see recipe


*Bespoke consumer survey, Bidfood & CGA, 1,502 UK consumers, October 2021

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