Bringing the festive sparkle to your pub
At Bidfood, we know Christmas is a great opportunity for pubs to drive footfall, boost spend, and bring people together. That’s why our 2025 Christmas pub range is packed with delicious, crowd-pleasing products designed to suit every kind of guest, budget, and kitchen.
Whether it’s a full three course feast, a festive buffet or innovative small plates and bar snacks, we’ve got the flavours, flexibility, and festive range to help your pub stand out this Christmas.
What are customers looking for this festive season?
Today’s consumers are looking for more than just a meal, they want memorable experiences, great value, and a sprinkle of festive magic…
Premiumisation
Guests are willing to spend more for quality and premium dishes. Consider upgrading the classics and adding festive twists to staple dishes, opt for high-quality ingredients and showcase this across your menu!
Social sharing culture
Small plates, sharers, and grazing boards are still on the rise, especially for group bookings. Adding these to your offering is a great way to increase spend for drink-led occasions.
Flexitarian festivities
Demand for plant based, gluten-free and vegan options continue to rise and catering for everyone is essential, especially for larger group bookings. Our range has got you covered, from starters to desserts, we have delicious solutions for all dietary requirements.
Our full Christmas wholesale range
Take a look at our full Christmas range in our brand new digital guide. From September you’ll be able to add products into your Bidfood Direct basket directly from the brochure.
Catching up with our pub chef
Craig Miles
Q. What’s your role with bringing our new festive range to life?
My role is about introducing chefs to new products that help craft menus full of great flavour. I also strive to ease the pressure involved in designing and delivering unforgettable pub menus.
Q. What dish do you think works wonderfully on any pub menu over the festive period and why?
I love the Premium Selection Winter Berry Eaton Mess Cheesecake, who doesn’t love adding a dessert to their order during the festive period? Serve with a warm fruit compote and a dusting of icing sugar for a showstopping Christmas treat. As Noddy Holder said…IT’S CHRISTMAS!
Q. What are your top 4 Christmas products that work well for pubs?
- The Premium Selection Panettone Bread & Butter Pudding
Gold winner at the British Frozen Food Federation- an upgrade to the traditional product. Who doesn’t love a traditional bread and butter pudding? - Pier 7 MSC Cooked & Peeled Medium Cold Water Prawns (284-398/lb)
Mixed with a classic Marie Rose sauce for a great start to your meal, this is the perfect starter which can be premiumised with avocado, artisan sourdough and a wedge of lemon. - Gluten Free Turkey Paupiette
Cut down on waste with this juicy and flavoursome turkey, which is ideal as a single portion. - Premium Selection Individual Truffle Torte with a Gold Shimmering Profiterole
If you want a wow dessert, this is the one! Indulge into this traditional profiterole with a gold-shimmering glaze on a torte.
Q. What’s your favourite new product from this year’s range and why?
I’m really loving the empanadas, they’re packed with flavour, perfectly on trend, and make a fantastic option for a festive tapas style dish at Christmas and encouraging drink-led consumers to order a bite to eat.
Our latest blogs
Explore our blogs for expert advice on making your pub menus unforgettable this Christmas, with information on everything from menu engineering to food waste management, we’ve got you covered this festive season!
Support and resources
We know margins are tight, and venues are under pressure, here at Bidfood we have a range of resources to support your pub this festive season:
Interactive Pub:
Explore Bidfood’s Interactive Pub, crafted to assist pub operators in enhancing profitability and adapting to evolving customer’s needs. Our virtual pub offers a range of resources designed to streamline operations and elevate customer experiences.
- Navigate through over 50 interactive elements, from cost-saving strategies, product guides, bespoke recipes to menu engineering advice.
- Enhance staff knowledge through Bidfood’s free e-learning platform, Caterers Campus, covering topics such as food hygiene, health and safety, and sustainability.
- Benefit from the combined expertise of Bidfood’s Food Development, Marketing, Category, and Technical teams, offering well-rounded support.
Experience the Interactive Pub and discover how we can support your business.
Unlock your Menu:
Want support on how to engineer your festive menu? Explore Unlock Your Menu where you will discover tips on:
- How to engineer a more profitable menu
- How to save energy in your kitchens
- How to reduce food waste
….and so much more
See how we can support unlocking your festive menus.
Pub Kitchen Club:
The Pub Kitchen Club is a bespoke guide designed to support pub operators elevate their menus, providing practical tools, advice, and industry insights to improve profitability and drive revenue. Explore:
- The latest consumer and pub sector trends
- Expert tips on menu premiumisation and sustainability
- Operational support and business guidance
- …and so much more!
Ready to plan your festive menu?
Explore our full 2025 range, browse our digital Christmas brochure, or talk to your local Bidfood depot today.
- View the Christmas Brochure here
- Become a customer
- Get in touch with your local team today!
