Why New Year’s is a prime opportunity for your business:
Whether it's an intimate dinner or a lively group gathering, New Year’s is the perfect opportunity to introduce exclusive, indulgent offerings for an unforgettable dining experience. Think premium platters, signature cocktails, and showstopper desserts to impress guests and boost your revenue.
New Year’s is one of the biggest occasions for social gatherings and celebrations, with customers actively seeking special meals and festive experiences.
Festive, celebratory menus attract both loyal patrons and new customers looking for something special to mark the occasion,
During New Year’s celebrations, consumers are often willing to spend more on premium, indulgent foods and drinks.
Bring style and flavour to your New Year’s celebration with these perfectly crafted bite-sized delights. From elegant classics to bold new flavours, these party bites are guaranteed to impress every guest.
Tap into these 2025 trends to elevate your drink menu this festive season to give your customers something to cheer; Bold flavours, visual flair and elevated experiences.
Show-stopping serves with social media appeal
Visually elevated cocktails are setting the standard for New Year’s celebrations. Shimmering finishes and artful layering are captivating a style-conscious crowd. Snow globe-inspired gin and tonics, crafted with precision to evoke a wintry scene, offer a festive yet refined twist. Thoughtful touches like edible botanicals, delicate foams, and bespoke garnishes transform each drink into a memorable experience.1
Seasonal sophistication: limited-edition & premium pours
During the festive period, customers are seeking out cocktails that feel exclusive and celebratory. Limited-edition serves, elevated with small-batch or aged spirits, add a sense of luxury to the occasion. Seasonal flavour profiles -think warming spices, indulgent dessert notes and rich chocolate infusions – are especially well-suited to New Year’s menus, offering a perfect balance of comfort and indulgence.2
Celebrate timeless classics: Iconic cocktails that never go out of style
When it comes to New Year’s celebrations, nothing beats the elegance and familiarity of classic cocktails. Drinks like the Martini, Negroni, and Old Fashioned continue to captivate drinkers with their perfect balance of simplicity and sophistication.3
Sophisticated low & no options to toast the New Year
As more people embrace mindful drinking and moderation, the demand for creative non-alcoholic cocktails and premium alcohol-free spirits continues to grow—especially during festive occasions like New Year’s. Today’s sophisticated mocktails are crafted with the same care and complexity as their alcoholic counterparts, using innovative flavour profiles and high-quality ingredients to deliver an elevated experience.
For New Year’s celebrations, featuring standout low and no options means everyone can join in the festivities without compromise.4
Take a look at our full Christmas range in our brand new digital guide. From September you’ll be able to add products into your Bidfood Direct basket directly from the brochure.
Source:
1https://clients.mintel.com/content/report/alcoholic-drinks-review-uk-2024#workspace_SpacesStore_6795e4a3-242d-4021-8069-ca5f13622264
2https://clients.mintel.com/content/report/pubs-and-bars-uk-2024#workspace_SpacesStore_6d329a07-6b30-4736-afac-0708c4e88e8e
3https://hospitalityinsights.ehl.edu/cocktail-trends
4https://clients.mintel.com/content/report/alcoholic-drinks-review-uk-2024#workspace_SpacesStore_6795e4a3-242d-4021-8069-ca5f13622264
