Sources:
Bidfood and 3Gem Christmas research, 2024
Grand View Research, 2025
Christmas cheers:
Premium alcoholic offerings for the festive season
Whilst trends are evolving more frequently than ever before in the drinks trade, Christmas remains the most extravagant time for most consumers. Offering standout, premium products on your drinks menu is essential during the festive season.
Holiday drinks guide
Consumers tend to break their usual drinking habits and choices during the festive period, often trying new drinks, exploring different options and indulging more frequently. Offering a diverse range of choices and innovative on-trend cocktails is key to boosting sales and increasing footfall.
Fizz
Christmas wouldn’t be festive without the sound of bottles popping and glasses of fizz being poured, and we have a range of prosecco, champagnes, and sparkling wines available. For non–alcohol drinkers, we also have the fantastic La Gioiosa Sparkling at 0%.
Serve chilled in a flute glass with a twist of orange peel, a sprig of rosemary and a few pomegranate seeds for a pop of festive colour!
Happy hour
The ready to drink cocktail market is continuing to grow and is forecasted to expand by 16.2% by 2030, offering a range that delivers consumers a superb experience while allowing for quick service during the busy festive period is essential. We are proud to offer such a variety in this category from the 5% Funkin Nitro cans, to MOTH cocktails and the Dutch Cocktail Club which come at various abv levels. These products not only save you time, but also give your customers an incredible, high-quality experience.
The Dutch Cocktail Club range also carry four incredible mocktails with Paloma, Spiced Mule, Mojito and Passionfruit Mojito.
Beers and lager
On to beers – this category has had an incredible year in the trade seeing some of the strongest growth it has in years. This year, we have introduced three beers from Beyond Belief Brewing, who turn unused pasta into a Vienna Lager, IPA and pale ale – all superb and sustainable, which is becoming increasingly important to consumers when dining out.
We’ve also added two standout beers from Tiny Rebel Brewery—Clwb Tropica and their signature IPA, both bursting with flavour. Finally, following the massively popular TV show ‘Clarkson’s Farm’, we have listed a couple of products from Hawkstone; their premium lager and their cider, which we are certain will be a real treat for customers this Christmas.
Unity drinks brochure Find out more
Browse our full range of wine, beers & spirits
Here at Unity we really care about wines, beers and spirits. Our purpose is to work in partnership with you to create inspiring and tempting wine, beer and spirit lists, providing your team with the knowledge, skills and tools to sell with. Whether it’s creating a wine menu from scratch, training staff on how to sell wines, beers and spirits or offering the latest insights on category trends we are here to help. We have a team of experts who are extremely passionate about the alcohol industry and are more than happy to help with the support of our fantastic alcohol suppliers.
Top picks: non-alcoholic
- Top picks: non-alcoholic
Top picks: non-alcoholic
-
80202 Peroni 0.0%
Whether paired with a festive meal or shared among friends, this drink adds a crisp celebratory note to the occasion, without the alcohol! -
11175 Dutch Cocktail Spiced Mule 0%
Even though this cocktail is served cold, the ginger and spice combination has warming flavours, ideal for balancing rich Christmas foods.
Top picks: wine
- Top picks: wine
Top picks: wine
-
23605 Tosti 1820 Oro Prosecco Gold
Nothing says celebration quite like bubbles and this gold-coloured bottle sparkles inside and out. -
18185 Dona Paula Los Cardos Private collection Malbec
Rich, refreshing and fruity. -
21919 Harvest Fruits Mulled Wine 5%
Rich, aromatic and warming, perfect accompaniment to a mince pie.
Top picks: spirits, cocktails and liqueurs
- Top picks: spirits, cocktails and liqueurs
Top picks: spirits, cocktails and liqueurs
-
26104 Havana Especial (37.5%)
Brings warmth, spice and flair to a season that is rich in flavour and tradition. -
17099 MOTH Espresso Martini – Can
Luxurious coffee chocolate flavour that pairs beautifully with Christmas desserts like tiramisu and chocolate yule log.
Top picks: beers
- Top picks: beers
Top picks: beers
-
28230 Rocking Rudolph
Dark and full bodied with malted toffee, each sip tastes of Christmas and looks like it to, featuring festive branding with the infamous Rudolph.
For further help with Christmas menus, staff training and advice be sure to get in touch with the Unity team at info@unitywines.co.uk
Do you offer non-alcoholic or low-alcohol alternatives?
Of course. We have a wide variety of drinks suited for everyone, including alcohol-free drinks, mocktails, and low-ABV drinks. We also offer resources to create a great low and no-alcohol offering.
Can you accommodate dietary restrictions or allergies related to alcoholic drinks?
Yes, we can – all dietary information is held on Bidfood Direct system in the same way our food is.
Ready to become a customer?
Our multi award-winning platform helps you manage everything from allergen information to customised order forms, making seasonal Christmas planning simple and stress-free. With built-in support to keep you ahead of government legislation, you can focus on delivering the magic of Christmas while we support you remain compliant.
- A wholesaler who cares and puts our customers first
- Access to sector experts' knowledge and customer-only tools and support
- Consolidated delivery of fresh, frozen ambient, beers, spirits & catering supplies
- The right range with over 10,000 products
Apply for credit or have questions? Talk to us
* Business customers only and cannot deliver to private addresses. Minimum spend per order is £175 payable by PayPal or card.
