Our key ingredients

How do we support our customers?

Our key ingredients show how we deliver service excellence and provide support for our customers: great wholesale food, real value, best team and forward thinking

Take a look at each of our key ingredients

Service excellence

Our mission is to deliver service excellence, make life easier and help our customers to grow

  • We understand that your growth is fundamental to ours, and we tailor our proposition and support to your sector and business priorities
  • We are always exploring new ways of enhancing our service to make sure you know that once you’ve placed an order, that’s a job done!

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Great food

The right quality and choice for your menu

  • Providing the best choice of product in the market, across food, drink and catering supplies
  • Passionate about food quality, provenance, and a sustainable supply chain
  • Introducing innovation led by consumer expectations

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Real value

Commercial and sustainable partnerships

  • Delivering long-term value through our supplier partnerships and procurement expertise
  • Keeping prices competitive, fair and transparent
  • Adding value beyond commercials, through marketing initiatives, trends, menu development support and management information

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Best team

Delivering service excellence

  • Attracting, developing and keeping the best people
  • Working together to create great partnerships, both inside and outside of our business
  • Engaging and empowering out teams to deliver our mission

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Forward thinking

Keeping an eye on the bigger picture

  • Anticipating future food and consumer trends to ensure we can support out customers with tailored insight and innovation
  • Leading the industry’s sustainability and social responsibility agenda
  • Embracing new technology to continuously enhance our service and provide a first class customer experience

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