Our key ingredients

How do we support our customers?

Our key ingredients show how we deliver service excellence and provide support for our customers: great wholesale food, real value, best team and forward thinking

Take a look at each of our key ingredients

Service excellence

Our mission is to deliver service excellence, make life easier and help our customers to grow

We understand that your growth is fundamental to ours, and we tailor our proposition and support to your sector and business priorities
We are always exploring new ways of enhancing our service to make sure you know that once you’ve placed an order, that’s a job done!

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Great food

The right quality and choice for your menu

Providing the best choice of product in the market, across food, drink and catering supplies
Passionate about food quality, provenance, and a sustainable supply chain
Introducing innovation led by consumer expectations

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Real value

Commercial and sustainable partnerships

Delivering long-term value through our supplier partnerships and procurement expertise
Keeping prices competitive, fair and transparent
Adding value beyond commercials, through marketing initiatives, trends, menu development support and management information

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Best team

Delivering service excellence

Attracting, developing and keeping the best people
Working together to create great partnerships, both inside and outside of our business
Engaging and empowering out teams to deliver our mission

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Forward thinking

Keeping an eye on the bigger picture

Anticipating future food and consumer trends to ensure we can support out customers with tailored insight and innovation
Leading the industry’s sustainability and social responsibility agenda
Embracing new technology to continuously enhance our service and provide a first class customer experience

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