Bidfood is committed to supporting customers through the nutrition and allergen landscape by providing guidance on key issues, helping customers to make informed choices and striving to improve product ranges through pledges such as sugar and salt reduction. Some of our work has included:


Calorie labelling in the out of home sector

With new calorie labelling legislation being implemented earlier this year we provided a range of tools and resources to help guide companies in this area.

Find out more here:


Sugar reduction

We’ve previously worked closely with Public Health England (PHE) on their sugar reduction programme, by developing a strategy to lower the quantity of sugar that is consumed from our products and working towards PHE’s sugar reduction targets.

We are removing sugar from our own brand products without using sweeteners or detrimenting quality, have a nutritional screening tool for new product development, and help customers make informed choices through tools such as our traffic light report available through the advice centre. This report nutritionally profiles all our own brand and branded products against certain standards, such as PHE’s sugar reduction targets, the sugar tax (for soft drinks), or against front of pack traffic light labelling. It’s available from our Advice Centre at or on 0370 3663 000.


Salt reduction

At Bidfood, we recognise that achieving the public health goal of consuming no more than 6g of salt per person per day will necessitate further action across the whole industry, government, Non-Government Organisations (NGOs) and individuals. As a result Bidfood will strive to achieve the new salt reduction targets by 2024 across our own brand portfolio.

All new products introduced into own brand are expected to meet, or fall below, the 2024 maximum targets for the relevant category, or below the average, where a maximum is not set.


Peas Please

Peas Please, launched by the Food Foundation on 2017, has a clear mission to make it easier for everyone in the UK to eat more veg.

We support this pledge by increasing our vegetable based digital web and social communications and content by 50% to encourage greater purchasing and raise awareness of availability and menu inclusions.

Have a look at what we’ve been doing:



It is estimated that between 1-10% of adults and children have a food hypersensitivity with 1-2% of adults and 5% of children currently suffering with food allergies.1

At Bidfood, we take the management of allergens very seriously and work hard to support customers through developments in legislation, such as Natasha’s Law.

To find out more about what Bidfood have been doing on allergens and how we are supporting in this area, visit:


Meat free products

We recognise the growing trend towards plant based diets with more people now choosing a flexitarian, vegetarian or vegan diet. Eating proportionally more plant-based food can help to reduce the carbon footprint of a diet, and more of your 5 a day, when varied, can help to increase the number and range of vitamins and minerals that bodies need. Bidfood offers over 3,000 vegan suitable products, from nutritious vegetables to plant based burgers, and we provide a range of creative menu ideas throughout our blogs which show ways to create tasty and interesting dishes that all will enjoy.


Bidfood’s own brand vegan products follow the Food Standards Agency guidance on vegan foods:

  • Suppliers must demonstrate that it has not been contaminated with non-vegan ingredients from end to end supply chain
  • Own brand products must not carry any ‘may contain’ allergen labelling of animal products or their derivatives
  • This does not mean products are free from


To inspire you with a range of exciting vegan food products, drinks and recipes, as well as lots of useful information about vegan diets, look no further than our V Kitchen pages.

We also provide our customers with reports of products that are suitable for vegans, as well as reports featuring products which are suitable for vegetarians through our Advice Centre at or on 0370 3663 000.

Find out more on our V Kitchen page: Welcome to V Kitchen – Bidfood



1 The Association of UK Dietitians (BDA), 2015; Pawankar R et al, 2013

Back to Top