Dessert trends

Want to know what's hot right now in desserts, don't worry we've got you covered! Here at Bidfood, we've looked at what's trending right now, as well as future trends to look out for, plus valuable insights from the latest industry reports.

1. Mini desserts

This trend is all about mini delights. Small but delicious treats designed to be enjoyed across multiple dining occasions. Already incredibly popular across Europe (the French call this Cafe Gourmand!), it's now becoming a big thing here in the UK, partly due to the more manageable portion size and added value for customers looking for a tiny treat after a main meal. Good things really do come in small packages!

2. Classic seasonal options

We all love a classic dessert, whether you're partial to a crumble or prefer a sticky toffee pudding, consumers crave warm and decadent puds especially as the nights draw in. Sales of hot desserts were up £2.6m last year, according to analysts at Kantar Worldpanel, which found more people buying hot puddings, and doing so more frequently.

3. Showstoppers

Instagram, Tik Tok - we're living in the age of technology and sharing pictures or videos of spectacular food is a universal must, especially if it's really got the 'wow factor'. Check out our Showstoppers page in the guide to see how you can add some extravagance to your menus and ensure you have a desserts board that really gets people talking.

4. Vegan and gluten free

There are roughly 1.5 million consumers in the UK who identify as following a vegan diet* and around 1 in 5 people identifying as having a gluten free diet**, meaning it's more important now than ever to have inclusive options on menus. We've made life even simpler by having options which are both vegan and gluten free.

Explore our full dessert range

Discover our new Desserts Guide here, packed with new products, latest trends and plenty of delicious sweet treats!


Download the brochure

2024 Food and Drink Trends

We’ve scoured the market to find the hottest 2024 food and drink trends that are shaping the eating out market.

Find out more

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** Mintel, Cakes, Cake Bars and Sweet Baked Goods, UK, 2023

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