New products. New ideas. New insight.

New foods in our wholesale range

New for You is all about unveiling the latest products that we have to offer. Utilising leading market trends and insights and working closely with our suppliers to bring you products that not only meet but exceed your expectations.

We know that every menu is unique with different preferences and needs. That’s why our New for You product line-up encompasses a wide range of options, whether you’re looking for on-trend meal solutions, need support on dietary alternatives or on-the-go options, we’ve got a host of new products to elevate your offering and support your business needs!

Join us on a journey of innovation and exploration – we can’t wait for you to experience our new products first hand!

Discover innovation, explore possibilities

Browse our latest edition

Discover our exclusive New for You guide, where we invite you to explore some of the latest products we have to offer.

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Meet our New for You suppliers

Behind the brands

We are proud to partner with a diverse range of suppliers who share our passion for delivering quality products and exceptional service to our customers. Here, you will discover inspiring tales about our newest Open Door suppliers.

Howies Cider

The founders of Howies cider, James and Rob, noticed how many ciders felt overly sweet and artificial. Inspired by James’ grandfather, who founded Merrydown in 1945, they set out to revive his legacy and craft a cider true to its roots.

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Icesupp

Icesupp was born from a deeply personal journey, Amy and her partner Rob set out to create something better, a product that combined the nutrients of a food supplement with the simplicity and comfort of an ice lolly.

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CBDOne

CBD One was founded by brothers Alex and Nick Togalos, inspired by their late brother Deno’s battle with Multiple Sclerosis. During his illness, they discovered the health benefits of CBD and launched one shot – an award winning CBD beverage infuser that transforms any drink into a functional wellness boost.

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See what we’ve launched before

Browse our previous editions

Explore our exciting range of past product launches by browsing previous editions of New for You. These editions showcase a handpicked selection of innovative products, giving you a glimpse into our latest offerings.

Looking for more inspiration?

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Blog: Growing activity in regenerative farming principles
Our research shows that 58% of consumers find it appealing for menus to include information about regenerative farming practices, so find out what its all about here.
Seasonal
Discover what's in season with ideas and expert support tailored for upcoming seasonal events. We provide creative suggestions, practical tips, and resources to help you make the most of each event.
Bidfood Food & Drink Trends 2026
Explore our latest food and drink trends for 2026, get inspired today.
Our planet your choice
We want to help customers to reduce, reuse, recycle and renew. We offer packaging that is recyclable and compostable and drive the use of recycled materials.