This trend is all about embracing the smaller ticket items that elevate the everyday treat.
So what’s happening?
Consumers are looking for ways to elevate everyday experiences. For some, it’s as simple as upgrading simple rituals like tea and breakfast with a little gourmet twist – e.g. a rare tea. For others, it’s about upgrading with craft ingredients e.g. artisan butter or natural wine. There’s also more appreciation for craft and artisanal techniques.