Sources:
*CGA by NIQ x Bidfood 2026 Trends Survey, Sample Size: 2007
**Mintel, Cakes, Cake Bars and Sweet Bake Goods, 2025
*** Sample size 100 from (i) The Caterer and Bidfood 2026 Food and Drink Trends consumer survey (UK chefs and cat ering managers); data collected June 2025 and (ii) The Staff Canteen and Bidfood 2026 Food and Drink Trends consumer survey (UK chefs and catering managers); data collected May 2025.


