How offering take-away this Christmas could help you maximise profits in an unstable hospitality industry
There is no denying it, consumers have increased their use of takeaway services during and since lockdown as delivery services have seen a 44.4% increase in share of the total dining spend.*
Whether you are already offering a takeaway service or you need to plan a takeaway service as a back-up in this ever changing foodservice environment we find ourselves in, offering a Christmas takeaway service could help you maximise sales in any eventuality this festive season. And there are a couple of ways you could do this.
Christmas hampers or food boxes
During lockdown many hospitality businesses successfully converted their business model to a retail one, offering food and drink they’d usually serve in-house as a retail offer. And many found they were rewarded with customer loyalty as consumers increased their interest in local offerings as 73% of consumers predicted that they would stay local after hospitality began to open up.**
This could be a great way to boost income over the festive period. People love the idea of Christmas hampers and food prep boxes have become extremely popular for home cooking. They are a great way of purchasing all the elements of meals without the fuss of walking round shops.
Why not provide the quality wines that people love from your menus that cannot be purchased from shops? And products like the individual pre-stuffed turkey paupiettes make cooking easy and less time consuming for small groups. Just don’t forget to provide those all-important cooking instructions and tableware like crackers and napkins.
Here are some product ideas we love for Christmas hampers:
Farmstead individual turkey paupiette with cumberland, cranberry & apricot stuffing
Farmstead turkey ballotine with Gloucester old spot & caramelised onion stuffing 1.4kg
Cooked pigs in blankets
Brussels sprouts with chestnuts in bacon
Vegan wellington slice
Jewelled christmas cake
Baileys® & chocolate melt in the middle pudding
Continental cheeseboard selection
Jacobs biscuits for cheese tub
Rioja Crianza, Ramón Bilbao
12” Kraft robin charity crackers – for every case sold £2 is donated to the Trussell Trust
Tork Linstyle dinner napkins 8-fold 39cm
Christmas meal takeaway
With the new 3 tier restrictions system that has come into place, the need to quickly adapt your business in the event of a local lockdown is even more important this festive season. Offering a Christmas takeaway could help provide you with the opportunity to keep some of the revenue from your Christmas bookings for those people that may not now want to eat out, but you need to be ready to provide this.
Here are a few key questions to ask yourself when planning your Christmas delivery service:
How are we going to provide our delivery, hot or part-prepared?
If it is part-prepared, have we written up customer-friendly cooking instructions?
How will we actually deliver the food?
Have we thoroughly tested how this would actually work within our business and do we have all the correct equipment and procedures in place to provide this service safely?
Have we got the catering supplies available to quickly convert to a takeaway offering?
If you are looking for some new catering supplies to assist in delivery, here are some products we have available from our Catering Supplies range:
Hot deli duluxe range – perfect for hot and cold food, different size bases with compartments with a clear lid so you can see the food inside
Zeus packaging – perfect microwavable packaging, popular options for traditional takeaway businesses
New paper carrier bags– perfect and sustainable options for carrying food to the door or to the car
Vegware Bon Appetit bowls & smaller portion pots– perfect for soups, sauces but also hot puddings
Kraft boxes with and without windows – perfect for wrapping up cold desserts and cakes
Click here for more information on our hot food packaging range
Click here for more information on our Zeus packaging range
Click here for more information on our Vegware packaging range
For even more information on our food-to-go Catering Supplies ranges as well as information with labelling and more, check out our ‘Helping you with’ library of guides.
*Bidfood Christmas with Caution, August 2020
**CGA Brand Track, June 2020