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Welcome to Wall's!
At Wall’s, we’ve been making the nation’s best-loved ice creams for quite some time – over 100 years! So when it comes to ice cream, it’s fair to say we know our stuff.
10 of the top 12 selling impulse ice creams in the UK are from the Wall’s range¹. Our household brands include Magnum, Solero, Cornetto, Twister and Calippo – and that’s just the beginning.
We know that nothing drives happiness like ice cream. Scroll down to find out more about what makes Wall’s ice cream special, and how we can help you to grow your ice cream sales.
Why Stock Wall’s?
Market Leaders: Wall’s is the UK’s #1 ice cream supplier², with top brands like Magnum¹, Ben & Jerry’s, Cornetto and Calippo.
Family Favourites: With flavours to suit everyone, the Wall’s range includes Twister, the #1 kids’ out-of-home SKU², loved by the young and young at heart.
Sustainability at Heart: Supports operator goals with recyclable intatives and Rainforest Alliance sourcing.
Guaranteed Sales Impact: The Wall’s range is sure to please customers and our extensive range of NPD helps drive this year after year.
Wall’s has it all!
Home of beloved brands: Magnum, Twister, Solero, Feast, Cornetto.
Magnum Classic & White Chocolate: #1 & #2 best-selling impulse SKUs² in the market.
Leaders in indulgence and fruity refreshments
Top choices for kids: #1 Calippo Orange & #2 Twister Pineapple².
Adult favourite: Solero Exotic, #1 Adult Refresh impulse SKU².
10 out of 12 top impulse ice cream SKUs by Wall’s².
Diverse range for all tastes and budgets, with constant innovation.
NEW Magnum Double Cherry & Double Hazelnut
Always a hit with customers, Magnum is the #1 ice cream in the UK and had the #1 new product releases in both 2023 and 2024² – so this launch is sure to be another bestseller!
Stock your freezers with luxurious blackcurrant-raspberry ice cream marbled with cream-flavoured ice cream with a sour cherry sauce and a cracking milk chocolate shell. Or a decadent blend of hazelnut and caramel-almond flavoured ice creams covered in a salted hazelnut sauce and coated in white chocolate with caramelised hazelnut, almond, and pistachio pieces.
NEW Haribo Push Up & Twister Mallow
NEW Haribo Push Up
Haribo, the #1 gummy brand worldwide³, now in ice cream! Fruity flavours and playful design make it a family favourite in the making.
NEW Twister Mallow
A fun twist of marshmallow ice cream, grape water ice, and raspberry-apple fruit ice. Made with real fruit and plant-based ingredients.
Keep freezers fresh and use Wall’s free POS to boost sales all year.
Looking for a simple way to increase sales and keep customers coming back?
Wall’s ice cream range is a perfect addition for your pub, offering treats that will help boost profits, attract new and existing customers and drive repeat visits.
Speak to your Bidfood representative to order your free on-loan freezer.
Scoop M’Or Sales with Carte D’Or
You get so much M’Or with Carte D’Or. Introducing new scooping flavours:
–Solero Exotic Vanilla, with tangy exotic fruit sauce.
–Raspberry Sorbet, with real raspberry pieces.
Made with sustainably sourced ingredients. With nearly 45% of ice cream sales made out of season4, there’s M’Or reason to scoop all year round.
Download our brochures
Magnum classic
Bidfood code: 93057
Magnum white chocolate
Bidfood code: 54059
Cornetto strawberry
Bidfood code: 73800
Solero exotic
Bidfood code: 12946
Feast
Bidfood code: 90282
Calippo orange
Bidfood code: 71699
Twister
Bidfood code: 59657
Magnum Utopia Hazelnut
Bidfood code: 26681
Magnum Utopia Cherry
Bidfood code: 26680
Twistermallow
Bidfood code: 26683
Haribo
Bidfood code: 26685
Solero berrybliss
Bidfood code: 26684
Sources:
¹ Nielsen GB Tot Cov during 9/11/24
² Nielsen GB_Tot Cov during YTD 9/11/24
³ https://www.haribo.com/en-gb
4 Nielsen 4 wkly £ Sales 2022 GB Total Coverage (Excl Discounters)