Products with ethical and sustainable features

All of our fresh meat is traceable back to farm, and we offer many products which are assured to Red Tractor, QMS or Organic standards.

We offer a range of ethically sourced coffee and tea options aligned with Fair Trade and Rainforest Alliance standards. Our own branded coffee, Black & White, offers the Msia Coffee Club line which we have created as a joint venture with our coffee roaster and in partnership with the One Foundation. The coffee is directly sourced from the Msia region in Tanzania, with money from every case of coffee purchased donated to the One Foundation to support development projects at a school in the region. The initial project will fund a borehole at a school and then we will move on to other development projects. Our roaster also offers skills and knowledge training to youth about coffee production and helps to create employment opportunities by giving out coffee plants to enable families to start their own farms.


We’ve asked some of our British suppliers to share their credentials and explain their approach, aims and achievements on sustainability for the benefit of our customers.

Feel Good Drinks

Feel Good Drinks produce a sustainable purpose-led range of 100% natural flavoured sparkling waters have been created using no artificial flavours, added sugar or sweeteners and contain 15% real fruit juice.

The brand is working to be carbon net zero by 2030 by tackling its carbon footprint through a 16 point reduction plan aligned to SBTIs.  Ahead of this goal, the brand has become climate positive offsetting more than double its carbon footprint in 2020; or 410 tons, through environmental projects.

Feel Good has a mission to ‘make the world feel better one sip at a time’ and through the ‘3% for People and Planet Fund’ the brand donates 3% of gross to initiatives that support people and planetary wellbeing.

Find out more...


Based out of Grimsby, Young’s is the UK’s largest seafood processor. With a global portfolio of species they ensure high quality, responsibly sourced seafood through a number of GGSI benchmarked certification schemes and where certification is not currently possible, are helping to drive fisheries sustainability in the UK and abroad through their engagement with Fishery Improvement Projects. Beyond their seafood portfolio they are also committed to driving environmental and social best practice including; reducing their scope 1 and 2 emissions by 46% between 2015 and 2019, continuing a 17 year strong sponsorship of their hometown football club, and hitting their packaging reduction commitments earlier than targeted.

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Fairfields Farms

Fairfields Farm are one of our suppliers of crisps. Their factory is supplied daily with potatoes grown on the family farm, which means their food miles are the lowest possible. Left-over sunflower oil from the process goes to make biofuel. Rye, maize and left over potatoes go to their on-site Anaerobic Digestion Plant to create bio gas. Their 1.8MW Anaerobic Digester generates enough renewable energy to power 3500-4000 homes, and produces fertiliser to help the potatoes grow. The potato cold stores are powered by renewable energy from both solar power and AD. The AD site saves several thousand tonnes of carbon per year, the equivalent of 60,000 cars per annum off the road.

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Dash water

Dash produce super tasty waters with real, wonky fruit; the bent, crushed, misshapen fruit that would otherwise easily become food waste. Their drinks contain zero sugar, zero sweetener and zero calories. Dash has now also joined the global movement of people and companies using business as a force for good by becoming a Certified B Corporation. They’re on a mission to hydrate and inspire millions of Dash Drinkers by selling 150 millions cans by 2025 and therefore saving 2,600 tonnes of wonky fruit and veg.

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Alpro supplies Bidfood a vast range of plant-based food and drinks. Alpro’s almonds come exclusively from small farms around the Mediterranean where the majority of their growers’ orchards are rainfed. They’re also getting together with the almond co-operatives they work with to make sure that by 2025 their farms will be really bee-friendly. All their Soya is rainforest and GMO free. Most is grown right here in Europe (60% comes from France, Belgium and The Netherlands), the rest in Canada (transported by sea). Finally, all their oats come from Europe and their coconuts from Indonesia.

Check out Alpro's 2025 commitments


Dunbia supply twenty of our Farmstead beef lines and they are the first European beef and lamb producer to sign up to the SBTi (Science Based Targets initiative) for CO₂ reduction; more details and their comprehensive CSR report are available here. Their meat is QMS (Quality Meat Scotland) assured.

Alec Jarrett

Alec Jarrett are a BRC A-grade supplier of topside, silverside and striploin joints for our Farmstead brand, based in the heart of the West Country. Their cattle come from Red Tractor Assured farms from the south west of England and South Wales, keeping food miles low and ensuring that cattle are transported with minimal stress. Cattle are fed on grass in the summer months and silage in winter (using dried grass grown in summer, mixed with wheat, barley and supplements). They also run Beef Days for customers (prior to Covid-19), showing the entire process, farm to fork to highlight their high welfare standards, humane slaughtering process and the skill involved in producing and packing the product. All their cattle require passports for full traceability.

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