Welcome to your guide to staycations
It’s been well publicised that the UK is in for a busy holiday period but just how busy will it be? We’ve partnered with market research experts Savanta to look into exactly how busy it will be for operators, what the key trends will be and how you can take advantage of the expected boom!
81% of consumers have either booked a UK holiday or intend to book one
Personal safety, new variants, travel restrictions and quarantine guidelines are all top of mind for consumers looking to go on holiday this year. It’s no surprise that consumers are now looking to holiday inside the UK for another year at least.
61% of consumers have “never felt more in need of a break” and 60% “really want to treat themselves on holiday”
Predicted average spend is on the up and consumers are keener than ever to spend their money in the hospitality industry. It’s time to get in on the action and create the most delicious menus out there for your customers to enjoy day after day of their break.
There are plenty of opportunities to cash in on
The summer of sport, appetite to eat every day part out of home and the UK consumers thirst for outdoor dining are just a few of the growing themes that are here to provide you with the opportunity to generate footfall and grow your profits.
To get the full report for free click here and to see our summary and mini guides please follow the below links:
- Bidfood & Savanta Staycations Report May 2021