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Our story

It all started with popcorn. The first batches of PROPERCORN were made by Cassandra in a refashioned cement mixer. And we still do things differently today. Making popcorn means a lot to us. It has to taste banging. It should be better for you. And of course, be better for the planet. Snacks, done properly.

Why stock us?

  • No. 1 growth driving healthier snack brand*.
  • We only use natural flavouring in all our products.
  • PROPERCORN is HFSS compliant.
  • We were the first B Corp certified snack brand in the UK. This means we try to do things properly – by the world, our team, our partners, and you.

PROPER snacks are perfect for lunchtime or as a mid-afternoon pick-me-up

At PROPER, we believe in making healthier snacks that taste banging but never compromise on flavour. We’re always up for sampling and happy to visit sites to tell everyone about our ranges of PROPERCORN & PROPERCHIPS. We can also offer free POS to help ensure your snacks stand out, please contact your Bidfood representative for more information.


Flavour that’s extra. There’s a new CHIP on the block. She’s seriously saucy, mega moorish & an absolute spice. Powered by chickpeas, low cal, vegan and gluten free. This CHIP has flavour that’s extra.

  • Vegan
  • Powered by pulses
  • Under 100kcal

*Nielsen data to 23.03.24. Proper are driving more absolute RSV growth than any other BFY brand.

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