At Coffee your way we want to bring you the latest news from the coffee market including information on the latest coffee trends and the most up-to-date statistics to make sure you are always informed on what is going on.
Coffee products with functional benefits (such as helping people to relax) appeal to 48% of coffee drinkers and presents a real distinct opportunity for how you market your coffee offering.¹
44% of those who drink and buy coffee say they are always looking for new coffees to try, rising to 59% of 16-34s giving outlets a wonderful opportunity to drive both differentiation and margin.¹
The coffee effect
Have you seen the latest at-home coffee trends on socials? The Dalgona or whipped coffee trend (pictured) has been very popular and only involves some instant coffee, sugar, water, milk and a whisk! The latest coffee invention to hit Tiktok is sparkling Americano. Simply pour an espresso over room temperature sparkling water and add a slice of orange. An ideal summer coffee drink as we move into the warmer months.
One of the top choices people are looking to buy most from coffee shops is premium chocolate drinks². Make sure hot chocolate is prominent on your menu, and make the most of that opportunity to premiumise your offering for extra profit.
Are you interested in finding out about more trends?
We’ve scoured the eating and drinking out market to unearth the key trends that will be influencing consumer choices out of home in 2022 and beyond.
¹ Mintel, Coffee UK, 2021 report.
² Mintel, Coffee Shops, UK, 2021