Americana is a trend that is not going away, it’s no fad. Burgers are booming, BBQ is hotting up and Mexican food is getting bigger. According to Horizons’ latest Ones to Watch report, US themed outlets were among some of the fastest growing brands of the last three years in the UK*.
Looking further into this trend, the demand for regional cuisine is increasing with UK consumers as they want to know where in the world their food has taken inspiration from.
Offering regional American cuisine and incorporating the flavours and personalities of the different states and countries of South, Central and North America not only gives you the opportunity to differentiate your menu, it allows you to add a little of that all-important authenticity that is essential to today’s foodies.
*Horizons: Ones to Watch (2016)