Natasha’s Law

What is Natasha’s Law?

Following the tragic passing of Natasha Ednan-Laperouse, who suffered a fatal allergic reaction to a sandwich containing sesame in 2016, Natasha’s family have been campaigning for greater transparency surrounding labelling requirements. On the 1st of October 2021, the outcome of their campaigning came into force under Natasha’s Law, a new food labelling legislation. The law means that businesses must label all foods pre-packed for direct sale with a full list of ingredients, including emphasised allergens, to consumers.

What is Bidfood doing?

At Bidfood, we want to ensure that we are providing helpful advice and supporting our customers as they navigate through this legislation. To help with this, we have created a range of useful content which aims to dispel myths and provide clarity. Watch part one of our two-part webinar series on Natasha’s Law with UKHospitality.

In addition, Bidfood is proud to be a Research Founding Partner of the Natasha’s Clinical Trial which you can find out about here.

Find our support on catering for customers with allergies here

Making Sense of Natasha’s Law

We’ve pulled together a range of useful information, advice and examples relating to Natasha’s law and packaged it all into our Making Sense of Natasha’s Law guide.

Click here to find out more

What do the experts say?

Webinar: Preparing for Natasha’s Law with UKHospitality - Part 2/2

Watch part two of our two-part webinar series on Natasha’s Law with UKHospitality, with an update from the Food Standards Agency on how to trial run the legislation.

Helping you with... labelling

Communication with consumers is now more important than ever and labels are an ideal way to highlight key information and ensure compliance with food safety and labelling regulation.

Still wondering how best to label your food? Our guide will help you understand Natasha’s Law and navigate the labels category.

Download our food labelling guide here

How Bidfood Direct can help you stay on top of allergens

You can create recipes and menus based on your agreed product range and pricing using our MyRecipes and Menu Planning tool in Bidfood Direct – our online shop. This tool will also allow you to generate a download which will enable you to create a label for recipes created in Bidfood Direct MyRecipes – helping to support you further with the Natasha’s Law legislation.

If you need an end-to-end labelling solution, we’ve teamed up with DayMark and their Matt85 labelling system which will support you in printing compliant labels for your PPDS foods.

Learn more

Legislative support

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Legislative support

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