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Mars Wrigley add to the Maltesers Reindeer herd and launch Mint flavour alongside the iconic Chocolate Reindeer

Mars Chocolate is the home of some of the world's most loved brands

Chocolate classics like Mars, Snickers, M&M’s and Maltesers. Mars are committed to offering great tasting products that give a memorable and pleasurable experience. So now Summer is over, it’s time to focus on Christmas!

Driving excitement back into the Reindeers with trending mint flavour

The launch of Maltesers® Mint Reindeer is kicking off the festive season which will keep celebrations fresh and cool this Christmas and it will sledge alongside the original, iconic Chocolate Reindeer. Mint flavoured products have rapidly grown at +27%* over the past two years! This exciting new Mint Reindeer is made from delicious milk chocolate with a peppermint flavour, malt filling and honeycomb pieces. The new Reindeer of the herd is sure to fly off the shelves.

[*Source: Nielsen Scantrack 52w data to 16.01.21]

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Maltesers Reindeer Chocolate Christmas Treat 29g

Bidfood Code: 43268

Maltesers Reindeer Mint Chocolate Christmas Treat 29g

Bidfood Code: 80897

Maltesers Reindeer Chocolate Christmas Mini Treat Bag 59g

Bidfood Code: 43272

Celebrations Chocolate Bulk Box 2.4kg

Bidfood Code: 48783

Alison Berry Senior Brand Manager, Seasons & Gifting said…

We’re thrilled to be going into the festive period, having had seen many positive changes this year, including a successful vaccine roll-out and the arrival of Freedom Day. While things may still seem uncertain going into the colder months, we know chocolate symbolises love, passion and friendship. So, we expect to see chocolate and confectionery continue to play a key role in these fuzzy moments through gifting, sharing and treating between loved ones.

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