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Is Your Menu Ready for a Summer of Sports? Serve Up a Winner with Americana
Live sport drives footfall - food seals the deal
This summer presents a significant opportunity for out-of-home operators, with a packed calendar of major sporting fixtures. New research from Americana highlights the continued power of live sport to drive footfall, while reinforcing the crucial role food plays in venue choice and sales performance. With 63% of consumers likely to watch live sport out of homei, over two-thirds plan to purchase food before, during or after fixtures. Crucially, food availability can be a deciding factor: more than a quarter of consumers say the absence of a food menu would actively discourage them from choosing a venue, and over half say a quality burger menu would influence where they watch the action.
Burgers win on matchday - but quality counts
Burgers continue to be one of the most frequently chosen menu items out of home, ii and when it comes to matchday menus, they’re the clear favourite. In fact, 82% of consumers say they are likely to order a burger when watching sport out of home. But quality is key: while the patty matters, 61% agree the bun is just as important to overall satisfaction. A premium bun helps elevate the whole dish and delivers better perceived value.
Premium buns boost value and hold it all together
Operator insight also shows what makes a great burger bun: it must stay soft, hold everything together, and look great on the plate. This consistency can support margin protection too, with 71% of consumers saying a premium bun makes a burger feel better value and worth paying more for.
61426 Americana Brioche Burger Bun 5"
A frozen, pre-sliced, glazed brioche bun, containing butter and free range egg for a superior flavour. Ideal served with premium burger or eggs Benedict for a delicious breakfast option.
42561 Americana Poppy Seed Gluten Free Burger Bun
Single packed, frozen, Gluten-Free Burger Buns are made of gluten-free raw materials. Decorated with white and black poppy seeds.
23791 Americana Mk4.5 Unseeded Burger Buns
Unseeded, fully baked, sliced white burger bun.
30729 Americana Jumbo Hot Dog Roll 8.5"
A fully baked, top sliced, large white hot dog roll.
30741 Americana Gourmet Burger Bun
A pre-sliced premium burger bun produced using a unique recipe, with a firmer texture and traditional Sourdough flavour. Topped with semolina and finished with a Kaiser cut.
71447 Americana Grill Marked Burger Bun
A premium, pre-sliced glazed burger bun, with grill marks applied to the top to give an authentic ‘just-grilled’ look.
The leading UK supplier of foodservice frozen fast food breads:
- Meet consumer demand for quality premium burgers with our range of gourmet burger buns.
- Quality is key – all our classic fast food breads are produced using our signature sponge and dough technology.
- All our fast-food breads are pre-sliced, fully baked, and supplied frozen to maximise efficiency, convenience, and durability as well as minimise wastage.
- Product consistency is integral to an outlet’s offer – we manufacture our products using specially indented pans and trays to give a consistent shape and size.
- All our products conform to FSA salt level guidelines, are halal accredited with vegetarian and vegan options throughout our range.
Sources: Lantmännen Unibake – Opeepl – Americana 2026: Burgers and Out of Home Sporting Events