Hello, we’re innocent!
We’re here to make it easy for people to do themselves some good, while making it taste good too.
A bit about us
We started innocent in 1999 after selling smoothies at a music festival. We put up a big sign that said, ‘should we give up our jobs to make these smoothies?’ and asked people to throw their empty bottles into bins marked ‘yes’ or ‘no’. At the end of the weekend, the ‘yes’ bin was full, so we resigned from our jobs the next day and got cracking (and crushing). Since then, we’ve made more tasty, healthy drinks than you can shake a stick at, with plenty more to come. We are proud to say we are Europe’s favourite little healthy drinks company.
The innocent foundation, helping the world’s hungry
Every year we donate at least 10% of our profits to charity, most of which goes to the innocent foundation.
In fact, since we started selling smoothies, we’ve given the innocent foundation more than £10 million. This money helps the world’s hungry by funding projects that fit into one of two goals. The first is to stop children dying of hunger and the second is to help the poorest families feed themselves. And while the money we give depends on how many drinks we sell, we’ve pledged to give at least £950,000 every year – even in years when we don’t make a profit. We know there are some big challenges out there, but we want to make sure we’re doing everything we can to do our bit. This wouldn’t be possible without you so thank you for buying our drinks.