Innocent

Hello, we’re innocent!

We’re here to make it easy for people to do themselves some good, while making it taste good too.

A bit about us

We started innocent in 1999 after selling smoothies at a music festival. We put up a big sign that said, ‘should we give up our jobs to make these smoothies?’ and asked people to throw their empty bottles into bins marked ‘yes’ or ‘no’. At the end of the weekend, the ‘yes’ bin was full, so we resigned from our jobs the next day and got cracking (and crushing). Since then, we’ve made more tasty, healthy drinks than you can shake a stick at, with plenty more to come. We are proud to say we are Europe’s favourite little healthy drinks company.

The innocent foundation, helping the world’s hungry

Every year we donate at least 10% of our profits to charity, most of which goes to the innocent foundation.

In fact, since we started selling smoothies, we’ve given the innocent foundation more than £10 million. This money helps the world’s hungry by funding projects that fit into one of two goals. The first is to stop children dying of hunger and the second is to help the poorest families feed themselves. And while the money we give depends on how many drinks we sell, we’ve pledged to give at least £950,000 every year – even in years when we don’t make a profit. We know there are some big challenges out there, but we want to make sure we’re doing everything we can to do our bit. This wouldn’t be possible without you so thank you for buying our drinks.

Take a look at the innocent range below!

Kids

Just like our grown up smoothies, but recipes with no bits that are specially selected for small people. Each carton is 1 of their 5-a-day too. Innocent kids makes up 75% of the chilled kids drinks market. Innocent is the number one brand trusted by mums and continues to grow ahead of the market in all time periods.

Now perfect for lunchboxes!

We’re changing our kids pack in line with Public Health England (PHE) guidelines that 150ml is the right size portion for kids to be having per day. Still 1 of your 5 a day. Less calories and less sugar.

 

*Source | Nielsen GTC (Total Market, IC & FC, Value LC) | data to 25.01.20 – IC = One Shot, FC = Take Home

Bubbles

No sugar, less than 100 calories and 1 of your 5 a day. Innocent bubbles have grown by 12% in 2019. Natural refreshment is in growth, with sparkling water and sparkling juice drink categories are both seeing YoY growth.

 

*Source: Nielsen GTC (Total Market, IC, Value LC) | data to 01.12.18– IC = One Shot and Nielsen: Total GB, IC innocent bubbles, value % change YoY, 52 weeks data to 29.12.18

Super smoothies

A healthy blend of fruit, veg, botanicals and crushed flax seeds, with added vitamins. 2 portions of fruit in each super smoothie. One shot super smoothies have grown +12% last year and are the fastest growing One shot smoothie range in 2019. We sell 33 super smoothies every minute and Energise is our best seller in terms of rate of sale.

*Nielsen: Total GB, IC smoothies, value % change YoY, 52 weeks data to 28.12.19

Innocent Plus

Bursting with the goodness of fruit and veg, and boosted with nutrients and vitamins to keep your body feeling tip top. Drinkers are willing to pay more for drinks that give them added health benefits. Innocent plus not from concentrate is the largest player in the functional not from concentrate sector.

 

*Source: Kantar Worldpanel Usage % of Chilled juice servings chosen for… 52 we 12th May 2018. Source: Nielsen, total market, NFC (OS), Tropicana essentials & innocent plus, value, 12 weeks, data to 28.12.19

The Originals

Our 100% pure fruit smoothies. No added sugar. No concentrates. 2 portions of fruit and a source of vitamin C. Innocent is the No.1 smoothie brand in the market, growing ahead of it in all time periods. Our strawberry and banana is our best selling one shot core range smoothie.

 

*Source | Nielsen GTC (Total Market, IC & FC, Value LC) | data to 25.01.20 – IC = One Shot, FC = Take Home

Juicy Water

No added sugar, no sweeteners, no preservatives and 1 of your 5-a-day. Juicy water is the No.1 chilled juice drink in the market in terms of value. It makes up 45% of the chilled juice drink market. 13 bottles are sold every minute!

 

*Nielsen: total market, chilled juice drinks, vale share, 52 weeks 28.12.19, Nielsen: total market, OS juicy water, units/value, 52 weeks to 28.12.19, Nielsen: total GB, IC juice drinks, value sales & Unit ROS (wtd), 52 weeks data to 28.12.19

Coconut water

A source of potassium, naturally supports hydration, low in calories and fat free. Innocent coconut water is growing ahead of the market across all time periods. It makes up for 30% of the one shot coconut water market.

 

*Nielsen: Total GB, IC chilled coconut water, actual value change, 52 weeks data to 3.11.18

Juice

1 portion of fruit in every 150ml serving. Innocent core range juice is up +25% in the latest 52 weeks. 128 bottles of one shot juice are sold every minute.

 

Nielsen: total GB, IC NFC by brand, value % change YoY, actual value change, 52 weeks data to 28.12.19

Why are we a B corp?

  1. At Innocent we’ve always believed there’s a way of doing business. A way that’s better for people, better for planet. That’s why we became a B Corp last year.
  2. We want to prove that doing business in the right way, is the right/responsible way of doing business.  That it’s possible, and profitable. We want to inspire other businesses to join the movement.
  3. We believe business can be a force for good – and that together with fellow B Corps we can create meaningful change at a time of political, economic and social division and most importantly in a climate change emergency.

We have been pioneering the use of this stuff since 2003. We are encouraging our consumers to help us by always recycling their bottles. We use a sugar cane by-product called molasses. We’re working on a way to use no more of this by 2022, using a bit of clever chemistry and our plant feed-stock*.

*Plastic can’t be recycled endlessly, so the plant plastic is a step towards making plastic packaging sustainable for the long term.

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