Date posted: 21/02/2024

Bidfood reveals the key to pub menu premiumisation in brand new guide 

As pubs continue to face the current energy price crisis and food inflation, one of the UK’s leading foodservice providers, Bidfood, is determined to not only help them survive, but thrive in 2024. Releasing their latest Pub Kitchen Club guide, ‘Unleashing your menu’s potential’, the wholesaler reveals how focusing on premiumisation and adding value will attract more customers and encourage spend. 

More than 600 pubs permanently shut their doors in 2023, resulting in a 10.4% drop in sites since March 2020.1 As well as having to operate in a tricky market, still recovering from the pandemic, pubs must adapt constantly to meet the ever-changing demands they face from consumers.  

Featuring detailed insight and advice from Bidfood’s Culinary Development Chefs, ‘Unleashing your menu’s potential’ provides an all-in-one solution for pub operators with tips on how to leverage the premiumisation trend, to the small tweaks and special touches they can make to stand out from the crowd.   

Tapping into the latest food and drink trends, the guide shares ideas on engineering a more profitable menu, product recommendations and a bank of delicious recipes. It also features the latest insight and research, revealing how operators can develop and adapt their offering in line with the evolving industry.   

The Pub Kitchen Club will be taking into consideration the whole pub experience, with new content on competitive socialising and expert advice from multi-award-winning pub group, Brewhouse and Kitchen.  

Joe Angliss, Head of Customer Marketing at Bidfood said: “Entering into the new year, we know that pubs will be thinking about how they can bring something new to the table for their customers. It’s one of the reasons why the Pub Kitchen Club has been revamped in line with this launch, to inspire our customers.  

“We’ve seen a big growth in competitive socialising over the last year and that’s why we have put together insight and advice on how to take advantage of what is a great opportunity. The fantastic input from Brewhouse and Kitchen provides an additional layer of support and insight for our customers. So whether you're a Pub Manager, Owner or Chef, you have access to support from people working in the same sector. 

“It’s devastating to see how many pubs are closing every year. We hope the launch of ‘Unleashing your menu’s potential’ will inspire pub operators and arm them with the tools they need to increase footfall and ultimately, margin, to help better secure their future.” 

For more guidance, inspiration and access to ‘Unleashing your menu’s potential’, please visit:  

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