Date posted: 12/07/2017

Bidfood makes Christmas ‘free from’ hassle with the launch of its new 2017 festive range

Bidfood has today unveiled its 2017 Christmas range, comprising its largest selection of on-trend, innovative, and inspiring products to date. This year’s range has been developed using industry insights to ensure the products meet emerging trends, operators’ needs and individual customer demands. With over 120 new products, and over 750 in the wholesale foods range, operators will be spoilt for choice. Tapping into the widespread growth of free-from, which saw more than half of consumers purchase a gluten-free item during the first three months of 2017[i], Bidfood has introduced over 40 gluten-free products to its festive range. These include Northcoast Seafoods’ smoked salmon & dill naked fishcakes, Premium Selection brie & beetroot chutney tarts in kale pastry, and Everyday Favourites baked winter cheesecake. Adding a twist to traditional items is the innovative turkey ‘cushion’ with pork & orange stuffing, individual turkey & duck ‘cushions’ with Morrello cherry stuffing, and ‘Christmas on a stick’ skewers with pork chipolatas, turkey cubes and stuffing balls (see attached photos), all from the Farmstead wholesale meat range. For an extra touch of indulgence, there’s also Northcoast Seafoods’ raw lobster tails, Pacific West slipper lobster, Premium Selection king scallops with chilli butter, and smoked salmon & prosecco centre parfait. It also wouldn’t be Christmas without a tipple and this season Bidfood is going beyond its extensive ViVAS drinks offering with a range of alcohol-infused cheesecakes. Operators can choose from popping peach bellini, gin fizz & elderflower, and whiskey mac flavours. To add that additional sparkle and build on the demand for all things glitter[ii], the dessert selection also contains Kara snowball sparkle cakes, Premium Selection individual truffle torte with a gold shimmering profiterole and Premium Selection individual gold bars. Gail Bridgeman, Campaign Controller at Bidfood, commented: “While the holiday season is a time of indulgence, we also need to be mindful of different dietary requirements, such as free-from. This has been a big focus for us over the last 12 months, which is why we’ve created the largest selection of gluten-free options to date and have a dedicated section for these items within our Christmas brochure. “We’ve worked hard to ensure we offer products for everyone, regardless of allergies, and without compromising on taste. “Christmas is arguably the biggest and busiest time of year for foodservice businesses. Last year 72% of consumers ate out during the two-week festive period[iii]. To ensure that operators are capitalising on this, we’ve developed this year’s range to cater for all customer demographics and price points. This doesn’t just mean food, we also have drinks, tableware, glassware, crockery and partyware items. With a mix of traditional favourites and exciting new products, the Bidfood 2017 range has a combination of what diners like to enjoy each year plus lots of new dishes to try.” The Bidfood Christmas range, with over 150 deals running between October and December. Specific channels guides will also be available.
[i] BBC News, April 2017 [ii] Food People, 2017 [iii] Horizons, January 2017
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