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Boost Your Burger Sales Across All Dayparts with Quality Insights and Flavour-packed Inspiration!

The UK eating out market is close to smashing through the £100bn ceiling!¹

Breakfast and brunch are seeing the highest frequency growth, but don’t worry, as consumer spend is up across all day parts.1 This means there is a lot of opportunity to drive sales by elevating your dishes with top-notch ingredients to keep your customers coming back for more.​​

Burger sales are booming!

…making up 1 in 6 dining occasions nationwide.1 Visitation frequency has jumped from 78% to 85% monthly in the last year2. The secret sauce? Quality ingredients that give your customers the best bang for their buck. With 73% willing to pay more for a gourmet bun2, it’s time to trade up to our Americana buns and maximise the opportunity across breakfast, lunch, and dinner!

Does it pay to open for breakfast?

Consumers are heading out for breakfast more often with the average spend per visit increasing by a tasty 33% to £16.351. What’s more is that breakfast and brunch visits also grew by 0.1% and 0.7% respectively!1. But, the best bit is that consumers will pay £1 more for their breakfast sandwich to be served in a gourmet bun v’s a standard bread carrier2!

Sandwich, anyone!?

Consumers are going bigger for lunch! Average spend across this daypart has jumped by 15% to £17.961. But, trading up to a gourmet bun could be just the ticket! Consumers will pay £1.07 more for a gourmet bun v’s a standard bread carrier2!

The Burger Spotlight!

Burgers are driving some serious volume amongst the dinner crowd with 85% of consumers purchasing a burger in the out-of-home market at least once a month2! Make sure you make your burger offering stand out from the crowd with a quality gourmet bun. Consumers will pay £1.41 more for their burger to be served in a gourmet bun v’s a standard bun2!

61426 Americana Brioche Burger Bun 5"

A frozen, pre-sliced, glazed brioche bun, containing butter and free range egg for a superior flavour. Ideal served with premium burger or eggs Benedict for a delicious breakfast option.

42561 Americana Poppy Seed Gluten Free Burger Bun

Single packed, frozen, Gluten-Free Burger Buns are made of gluten-free raw materials. Decorated with white and black poppy seeds.

23791 Americana Mk4.5 Unseeded Burger Buns

Unseeded, fully baked, sliced white burger bun.

30729 Americana Jumbo Hot Dog Roll 8.5"

A fully baked, top sliced, large white hot dog roll.

30741 Americana Gourmet Burger Bun

A pre-sliced premium burger bun produced using a unique recipe, with a firmer texture and traditional Sourdough flavour. Topped with semolina and finished with a Kaiser cut.

71447 Americana Grill Marked Burger Bun

A premium, pre-sliced glazed burger bun, with grill marks applied to the top to give an authentic ‘just-grilled’ look.

The leading UK supplier of foodservice frozen fast food breads:

    • Meet consumer demand for quality premium burgers with our range of gourmet burger buns.
    • Quality is key – all our fast food breads are produced using our signature sponge and dough technology.
    • All our fast-food breads are pre-sliced, fully baked, and supplied frozen to maximise efficiency, convenience, and durability as well as minimise wastage.
    • Product consistency is integral to an outlet’s offer –  we manufacture our products using specially indented pans and trays to give a consistent shape and size.
    • All our products conform to FSA salt level guidelines, are halal accredited and registered with The Vegan Society and The Vegetarian Society

References:

1: Lumina Intelligence Eating and Drinking Out Panel, 13WE 31.12.2023 and 13WE 29.12.2024 ​

2: Americana 2025: A Bun for Every Occasion, January 2025

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