Our service excellence

We understand that a ‘second to none’ service is one of the most critical elements required for you to run your business effectively. Our aim is to provide a seamless service that allows you the reassurance that once your order is placed, that’s a job done.


  • Inspiring you with great food

    With over 19,000 products to choose from, we offer an award winning “best of both” range – familiar brands and our fantastic value own brand products.

  • Making it easy to order from us

    Order from us 24/7 – either call your local depot to speak to our award winning telesales team (FWD Telesales of the year 2018 – HIM! Favourite wholesaler for telesales staff 2018) or log onto Bidfood Direct to order online – the price you see, is the price you’ll pay.

  • Thinking about the future

    FWD Green Wholesaler of the Year, four years running. We invest in depots with state of art sustainable facilities and efficient vehicles. Our plate2planet website also offers a wealth of sustainability inspiration and advice – find out more at www.plate2planet.co.uk.

  • Obsessing about the detail

    We utilise voice pick technology in our depots, and telematics on-board vehicles to ensure an efficient and accurate service. And for new customers, our specialist mobilisation team ensure a transition to us is smooth and hassle free, allowing sites to carry on with business as usual.

  • Ensuring your products arrive in perfect condition

    Working with the very best across both large and local suppliers – whose products are rigorously tested every week – we then load your order carefully onto our temperature controlled vehicles, ready for delivery.

  • Aftercare support – making your life easier

    In addition to local customer services in each depot ready to answer your queries, every customer also has a dedicated account manager. Our industry leading Advice Centre team is also on hand to answer any product queries.

  • Helping your business to grow

    We don’t just deliver great food, we also support our customers’ growth through industry leading insights about the latest trends, menu development, and advice on the latest legislation through our ‘Making Sense of Standards’ booklet.

  • Service Excellence – serving up the recipe for your success

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