Wall’s ice cream

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At Wall’s, we’ve been making the nation’s best-loved ice creams for quite some time

Over 100 years! So when it comes to ice cream, it’s fair to say we know our stuff.

10 of the top 12 selling impulse ice creams in the UK are from the Wall’s range*. Our household brands include Magnum, Solero, Cornetto, Twister and Calippo – and that’s just the beginning.

We know that nothing drives happiness like ice cream. Scroll down to find out more about what makes Wall’s ice cream special, and how we can help you to grow your ice cream sales.

Introducing Magnum Starchaser and Magnum Sunlover

Meet the two newest products from the number one ice cream brand in the UK^. Discover Magnum Starchaser. Popcorn flavour dairy ice cream swirled with toffee sauce and covered in thick Magnum milk chocolate topped with caramelised corn pieces.

Meet Magnum Sunlover. Coconut flavour ice cream, with a mango and passion fruit ice cream swirl and sauce, covered in thick Magnum white chocolate with crispy coconut inclusions.

There really is no other luxury ice cream brand like Magnum, so make sure your freezer is stocked with our best-selling range.

Responsibly made for kids

At Wall’s we are dedicated to spreading happiness amongst kids, parents and caregivers through exciting, tasty and responsibly made treats. This promise means that every ice cream in our Responsibly Made for Kids’ range has no more than 110 calories and a maximum of 12g of sugar per portion. Look out for the logo to make sure you’re stocking a range of ice cream that’s suitable for the whole family. Try our Responsibly Made for Kids Twister Pineapple and our NEW Twister Zingerrr today!


Keeping your ice cream products perfect for your customers is key to sales success.

Whether you’re a leisure outlet, a convenience store or a forecourt, impulse ice cream is a huge sales opportunity. Ranging your ice creams appropriately is an important place to start – and thankfully Wall’s have got the tools you need to ensure your impulse ice creams are kept in tip-top condition.

We’ve got a large range of cabinets available to suit all size establishments. So no matter what size space you’ve got to work with, we’re bound to have a solution that fits your needs. Speak to your Bidfood rep to find out more.

Sell more ice cream

We all want to sell more ice cream so here’s our top tips to maximising your ice cream sales. Enjoy!

  1. Let your customers know that you sell ice cream

  2. Place your cabinet in a visible location

  3. Show your range for ease of navigation

  4. Stock the core & key new products

  5. Stock products all year round

  6. Call out bundle deals

Magnum classic

Bidfood code: 93057

Magnum white chocolate

Bidfood code: 54059

Cornetto strawberry

Bidfood code: 73800

Solero exotic

Bidfood code: 12946


Bidfood code: 90282

Calippo orange

Bidfood code: 71699


Bidfood code: 59657

Magnum Starchaser

Bidfood code: 15267

Magnum Sunlover

Bidfood code: 15268

Magnum Vegan Raspberry

Bidfood code: 15269

Twister Zinger

Bidfood code: 15270


*Nielsen GB Total Cover YTD to 06/08/22

^Nielsen GB Total Cover YTD to 06/08/22

1: From purees and fruit juice from concentrate. Excludes Calippo Cola.

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