Wall’s ice cream

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At Wall’s, we’ve been making the nation’s best-loved ice creams for quite some time

100 years to be exact! So when it comes to ice cream, it’s fair to say we know our stuff.

9 of the top 10 selling impulse ice creams in the UK are from the Wall’s range1. Our household brands include Magnum, Solero, Cornetto, Twister and Calippo – and that’s just the beginning.

We know that nothing drives happiness like ice cream – it’s actually scientifically proven. Scroll down to find out more about what makes Wall’s ice cream special.


When it comes to indulgence, Magnum is just what your pleasure-seeking customers are looking for. Magnum is the number 1 ice cream in the UK and was the fastest growing ‘out of home’ brand in 20212. Our products are made using only Rainforest Alliance Certified Cocoa and our tubs are made with recycled plastic that’s 100% recyclable.

From Magnum Vegan to our NEW White Chocolate & Berry Remix, we’re constantly innovating too – and Magnum has consequently achieved the number 1 impulse NPD for the past 9 years3. There really is no other luxury ice cream brand like Magnum, so make sure your freezer is stocked with our best-selling range.

Click ‘Order online‘ at the top of the page to stock up today

Responsibly Made For Kids

With some of the UK’s leading ice cream brands, it is our responsibility to ensure that we’re delivering ice cream that allows shoppers to make the right nutritional choices. We have pioneered a new promise to our consumers – to have all ice creams responsibly made for kids. There are three pillars to this promise: responsible communication through advertising, responsible selling with our responsibly Made For Kids mark, and Responsible Development. This promise means that every ice cream in our kids’ range has no more than 110 calories and a maximum of 12g of sugar per portion.


Keeping your ice cream products perfect for your customers is key to sales success.

Whether you’re a leisure outlet, a convenience store or a forecourt, impulse ice cream is a huge sales opportunity. Ranging your ice creams appropriately is an important place to start – and thankfully Wall’s have got the tools you need to ensure your impulse ice creams are kept in tip-top condition.

We’ve got a large range of cabinets available to suit all size establishments. So no matter what size space you’ve got to work with, we’re bound to have a solution that fits your needs. Speak to your Bidfood rep to find out more.

Sell more ice cream

We all want to sell more ice cream so here’s our top tips to maximising your ice cream sales. Enjoy!

  1. Let your customers know that you sell ice cream
  2. Place your cabinet in a visible location
  3. Show your range for ease of navigation
  4. Stock the core & key new products
  5. Stock products all year round
  6. Call out bundle deals

Magnum white chocolate

Bidfood code: 54059

Magnum classic

Bidfood code: 93057

Magnum white chocolate & berry remix

Bidfood code: 11192

Solero exotic

Bidfood code: 12946


Bidfood code: 59657


Bidfood code: 90282

Calippo orange

Bidfood code: 71699

Cornetto strawberry

Bidfood code: 73800


1 Nielsen, Total Coverage, Value Sales WE 03.04-14.08.21​

2 Nielsen/Kantar W/E 25th July

3 Nielsen YTD Week Ending 07/11/20

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