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In today’s market, adding value is key
REAL Hand Cooked Crisps offer a quick win for pubs, bars, cafés, vending and cafeterias – helping increase spend per head, extend dwell time, and enhance the guest experience. Whether it’s with a drink, a sandwich or as an impulse treat, crisps are a proven driver of extra revenue – and they sell best when they’re premium, visible, and easy to grab¹.
Crisps are the snack of choice in pubs and bars!
They’re the No.1 snack bought with a drink1, and 82% of pub goers eat crisps2.
Most consumers expect to pay over £1 per pack – and many don’t recall the price – so venues can easily make over 50p profit per bag¹.
Just a simple prompt – “Would you like a snack with your drink?” – is often all it takes to boost sales.
REAL Hand Cooked Crisps are made for the out-of-home market
Our bold, hand-cooked crisps are a food service focussed brand – you won’t find us in supermarkets, only in venues that matter.
Made with British and Irish potatoes, cooked in small batches, and packed with distinctive Great Taste award winning flavours.
The range boasts the usual flavours of Sea Salt, Vinegar, and Cheese & Onion plus hearty flavours like Roast Ox, Ham & Colman’s Mustard and for those liking heat, there’s new Jalapeno Pepper.
REAL crisps are designed to stand out from the shelf and on the palate.
What’s more, the REAL crisp range is 100% GLUTEN FREE, with NO ADDED MSG and 100% VEGETARIAN with 6 recipes suitable for vegans.
Make your snacks work harder for your venue
80% of customers don’t buy a snack simply because they “didn’t think about it”¹. That’s where display and staff prompts make all the difference.
At REAL, we offer a range of FREE point-of-sale (POS) tools through Bidfood Safari or our brand website, helping you make your snack range impossible to miss.
Strong visibility and merchandising can lift snack sales by up to 80%5, turning every crisp into a sales opportunity.
Stock the right flavour range
Crisp core flavours of Salted, Salt & Vinegar and Cheddar & Onion are the traditional staples appealing to both young and old. But what about tempting your clientele with something a little different?
- Is your venue a haven for sports fans or working men on the go? Lean into those bolder, hotter or meatier cravings with options like Ham & Colman’s Mustard or Roast Ox.
- If your customers are a little more mature, then a sophisticated twist on a classic like Sea Salt & Black Pepper – may have more appeal.
- Attracting a younger crowd? Their adventurous palates will thank you for stocking exciting “foods of the world” flavours like Sweet Chilli and NEW Jalapeno Pepper flavour.
Why stock REAL?
✔ Proven to drive margin: consumers will pay up to 30% more for premium snacks3
✔ A perfect pairing: hand-cooked crisps are the top snack with a G&T – 5x more popular than nuts4
✔ Award-winning flavours: multiple Great Taste Awards across the range
✔ Food service focussed brand – supporting your margin and uniqueness
✔ We give back – our REAL x Springboard Charity Partnership helps people into hospitality careers.
Jalapeno Pepper
Bidfood code: 29476
Sea Salt
Bidfood code: 14489
Sea Salt & Cider Vinegar
Bidfood code: 14731
Ham & Colman’s Mustard
Bidfood code: 17708
Sea Salt & Black Pepper
Bidfood code: 14728
Sweet Chilli
Bidfood code: 14491
Roast Ox
Bidfood code: 28600
Strong Cheese & Onion
Bidfood code: 14490
Sources: 1. Norstat | Hospitality Research | Aug 22. 2. Norstat | Consumer Usage | March 2019. 3. CGA Strategy Research | 2016/2017. 4. Craft Gin Club Members Survey | March 2021. 5, HIM! Foodservice Research 2016.