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Better with Fries — Make Every Moment Count
All summer moments get better with fries.
Fries aren’t just a side; they’re the star of snacking, sharing and social occasions that drive spend and experience.
As eating-out habits continue to shift, snacking has moved firmly into the spotlight. Consumers are prioritising social, informal occasions.
Fries are perfectly placed to deliver. Versatile, familiar and ideal for loading, dipping and sharing, they turn drinks-led moments into incremental sales. When paired with trending flavours and bold formats, fries become a reason to stay longer, order more, and come back again.
Did you know?
31% of out-of-home occasions are socially driven, with socialising now the number one reason people eat out.¹
80% of pub-goers buy snacks alongside drinks, particularly in the afternoon and evening.²
¹Circana – State of the EU Foodservice Industry 2024
²CGA by NielsenIQ – Snacking in Pubs 2025 Report
For operators under pressure, snack-led menus offer a smart route to growth — creating memorable experiences without adding complexity in the kitchen. This summer, and throughout the sporting calendar, one thing is clear: snacking menus really are better with fries.
Lamb Weston Seasoned Twisters Fries
Bidfood code: 55776
Lamb Weston Seasoned Criss Cuts Skin On
Bidfood code: 16633