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Our Story:

Our cereals were first introduced to the British public over 100 years ago and we are proud of everything we have achieved and become since then.

But today, Kellogg’s is so much more than a breakfast cereals brand.

Today’s portfolio is about bringing snacking satisfaction to the nation all day long, with a growing range of cereal bars and other snacking solutions to shout about.

Our brands

Meet a few of our versatile trusted brands to help your business to achieve growth in sales:

  • Stack up on sales with Pringles, growing +47% YoY, outperforming total crisps¹.
  • Our cereal bars always add to the experience, accounting for 7 of the top 10 best-selling cereal bars in foodservice².
  • We have value for experience through #1 cereal brands, with brand formats for all set ups³.

A crisp like no other

The ultimate snack to bring fun to the routine of life.

  • Growing +47% YoY, outperforming total crisps¹
  • 80% of people would purchase Pringles in a pub, rising to 90% for those under 34 years old⁴
  • Stackable format takes up less counter space
  • 15 month shelf life

Taste you can count on

Make Every Snacking Moment Matter and unlock the power of the nation’s most iconic cereal bar brands to help drive snacking sales:

  • Special K: High in fibre and under 100 calories, for customers on the go at any time of the day
  • Rice Krispies Squares: The permissible treat brand with +30% value sales growth⁵
  • Nutri-Grain▪: Fruity flavours wrapped up in a satisfying bar, with +21% value sales growth⁵
  • Kellogg’s Cereal & Milk Bars: Everyday affordable branded treats

Cereals

Make the switch from Bulk to Bag.

From March 2024 we discontinued our Bulk boxes (7kg), but with our Bag packs, it’s never been easier to offer your favourite cereal.

  • Kellogg’s accounts for 3 of the top 5 cereal brands in Foodservice⁶
  • Bag Pack format drives more in category growth and offers opportunities for activation in FTM & Independents
  • From the UK’s no.1 cereal manufacturer³
  • Bag Pack is more flexible for all business types and sizes
  • Fortified with vitamin D

Become a customer  Shop online

64280 Kellogg's Rice Krispies Marshmallow Squares

64011 Kellogg's Rice Krispies Chocolate Caramel Squares

61121 Kellogg's Rice Krispies Cereal Bag Pack

72586 Kellogg's Rice Krispies Cereal & Milk Bar

30093 Pringles Sour Cream & Onion

30094 Pringles Salt & Vinegar

30091 Pringles Original

39414 Kellogg's Nutri-Grain Strawberry

39358 Kellogg's Nutri-Grain Apple

01062 Kellogg's Corn Flakes Cereal Portion Packs

81350 Kellogg's Coco Pops Milk Bar

¹IRI SalesOut data L13we to 19th March 23. 40g Pringles growing at +47% YoY in Foodservice versus total crisps at +31.3% Kantar 2021.
²Circana SalesOut data, 52we 6th January 2024
³Circana | Total Cereal | Total Market | Value Sales | 52we 20 May 2023.
⁴ Source: VYPR, Pringles in Pubs Quantitative Research, July 2023
⁵ Source: IRI UK Wholesome Snacks P12 YTD. Nutri-Grain is a source of vitamins B1, B2, B3, B6, B9 & B12 and Iron. Vitamin B1 contributes to normal energy-yielding metabolism. Enjoy as part of a healthy and balanced diet and lifestyle.
⁶Circana | Total Cereal | Value & Unit Sales | 52we to 06 Jan 2024.

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