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Our Story:

Our cereals were first introduced to the British public over 100 years ago and we are proud of everything we have achieved and become since then.

But today, Kellogg’s is so much more than a breakfast cereals brand.
Today’s portfolio is about bringing snacking satisfaction to the nation all day long, with a growing range of cereal bars and other snacking solutions to shout about.

Our brands

Meet a few of our versatile trusted brands to help your business to achieve growth in sales:

  • Stack up on sales with Pringles, growing +15% YoY, outperforming total crisps¹.
  • Our cereal bars always add to the experience, accounting for 2 of the top 3 best-selling cereal bars in foodservice².
  • We have value for experience through #1 cereal brands, with brand formats for all set ups³.

A crisp like no other

The ultimate snack to bring fun to the routine of life.

  • Growing +15% YoY, outperforming total crisps¹
  • 80% of people would purchase Pringles in a pub, rising to 90% for those under 34 years old⁴
  • Stackable format takes up less counter space
  • 15 month shelf life

Taste you can count on

Make Every Snacking Moment Matter and unlock the power of the nation’s most iconic cereal bar brands to help drive snacking sales:

  • Special K: High in fibre and under 100 calories, for customers on the go at any time of the day
  • Rice Krispies Squares: The permissible treat brand with +11% value sales growth⁵
  • Nutri-Grain▪: Fruity flavours wrapped up in a satisfying bar, with +4% value sales growth⁵
  • Kellogg’s Cereal & Milk Bars: Everyday affordable branded treats

A Snack Designed to Stand Out

All the way from America, Cheez-It is here to revolutionise snacking…

  • Cheez-It’s distinctive features make it an eye-catching addition to any snack aisle or display
  • Brings the fun and nostalgia of its American roots with a recipe that prioritises quality and taste
  • Potential to be a major player, with 82% of snack purchases in the UK made on impulse⁶
  • Easy addition for stores aiming to boost snack sales and cater to changing consumer tastes

Become a customer  Shop online

30091 Pringles Original

30094 Pringles Salt & Vinegar

30093 Pringles Sour Cream & Onion

03433 Pringles Texas Barbecue

23111 Cheez-It Snap'd Double Cheese

23112 Cheez-It Snap'd Cheese & Chilli

64280 Kellogg's Rice Krispies Marshmallow Squares

64011 Kellogg's Rice Krispies Chocolate Caramel Squares

63313 Kellogg's Rice Krispies Chocolate Squares

23262 Rice Krispies Squares & Corn Flakes

81350 Kellogg's Coco Pops Milk Bar

72586 Kellogg's Rice Krispies Cereal & Milk Bar

39414 Kellogg's Nutri-Grain Strawberry

39358 Kellogg's Nutri-Grain Apple

22769 Kellogg's Nutri-Grain Blueberry

¹Circana SalesOut | Crisps |Foodservice | Value Sales|52we 17th Jan 25. 40g Pringles growing at +15% YoY in Foodservice versus total crisps at +2.1%
²Circana SalesOut | Cereal Bars | Foodservice | Value Sales | 52we 17th January 2025.
³Circana | Total Cereal | Total Market | Value Sales | 52we 28 December 2024.
⁴ Source: VYPR, Pringles in Pubs Quantitative Research, July 2023.
⁵ Circana | Cereal Bars | Total Market | Total Rice Krispies Squares and Total Nutri-Grain | Value Sales | 52we 28 December 2024. Nutri-Grain is a source of vitamins B1, B2, B3, B6, B9 & B12 and Iron. Vitamin B1 contributes to normal energy-yielding metabolism. Enjoy as part of a healthy and balanced diet and lifestyle.
⁶ Lumina Intelligence Convenience Tracking Programme; 52WE 20/08/2023.

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