National Vegetarian Week 15-21 May
National Vegetarian Week 2017 runs from 15-21 May, and it’s all about encouraging consumers and customers to go veggie for the week and enjoy delicious, exciting food. Bidfood has loads of mouth-watering recipes to try such as our goat’s cheese tart, Welsh rarebit and mushroom and onion loaf.
The natural ingredients found in vegetarian food is also one of our focus trends for the year as the gap between dining tables and nature is decreasing. Consumers look for fresh fruits, vegetables, plants and herbs throughout the day, using natural ingredients which have been nurtured in the relevant seasons and helping to shorten the food supply chain. With vegetarian, vegan and many more diets, many consumers make a conscious decision to eat less meat and more vegetables with 84% of Millennials agreeing that freshness is likely to influence their food and beverage purchases*.
Take a peek at some of our other trends for the year in our trends section
We understand that it’s not always possible or economical to cook from scratch with fresh fruit and veg for every occasion, so our food development team have worked hard to create fantastic vegetarian ready meals and has even won awards and been recognised for particular products in this area!
*The Food People 2016