Social Trends 2022

Kind and caring

This trend is all about that good old saying… it pays to be kind

The growing trend of consumers supporting local businesses and communities, driven by the pandemic, has been well-documented. But as consumers are increasingly aware of supporting others, they expect businesses to be doing the same too.

In fact, 44% of people n ow make decisions about where to eat out based on ethical considerations.

1 in 5 people would be inclined to choose one venue over the other if it supported the community in some way, and the same proportion would be encouraged to choose a venue if it placed great importance on the wellbeing of its staff.*

Third space and a changing pace

New ways of living and working mean that the role that time, space and location play in our lives has been shaken up

For many people, the days of structured routines are foregone, as digital innovation means we’re no longer as limited by geographical or time constraints, and flexible working patterns are on the rise.

What does this mean for people’s eating habits? This new found freedom is likely to drive demand for all-day menus, brunch occasions and more snack-type meals. Plus, hybrid working patterns are accelerating the need for multi-use ‘third space’ venues – where consumers can mix work, leisure, food and drink from one place.*