by Kirstie Jackson

10 reasons to buy the MSC blue fish label

10 reasons to buy the MSC blue fish label
The Marine Stewardship Council (MSC) is an international non-profit organisation on a mission to stop overfishing. For over 20 years, they have been working with fisheries, seafood companies and scientists to help protect the oceans around us, and safeguard seafood supplies.

Here at Bidfood we are proud to stock a range of MSC certified fish and seafood, ensuring our business and our customers can support sustainable fisheries, helping our oceans thrive and safeguarding seafood on our menus for the future.

So why choose MSC?


1. Our oceans need to be protected

Our oceans are home to an amazing variety of life and support the livelihoods of millions – up to 10% of the world’s population.


2. Marine ecosystems are under enormous pressure

Unsustainable fishing is threatening fish populations, ocean habitats, coastal fishing communities and economies.


3. The MSC provides a solution

By purchasing and serving seafood with the blue MSC label you are supporting independently certified sustainable fisheries. Their good management practices help ensure fish stocks and habitats are healthy and fishing community livelihoods are secure.


4. Sustainability is based on science

To be MSC certified, fisheries are independently assessed by scientists and marine experts to ensure they meet strict standards for environmentally sustainable fishing.


5. You’re helping to protect a whole ecosystem

It’s not all about one species – MSC certified fisheries minimise their impacts on the whole marine environment to ensure healthy, thriving oceans for the future.


6. You can buy and serve with confidence

Processors and sellers must ensure MSC certified seafood is not mixed with uncertified products. This way you can be sure that the product is correctly labelled.


7. There’s plenty to choose from!

A vast array of species are MSC certified, this means you have a wide variety to choose from, meaning no restrictions to your menu.


8. There’s a choice for every budget

Products with the blue MSC label range from pickled herring to luxury caviar, there’s an offering for every menu!


9. You’re helping to create change

Your purchases of MSC labelled seafood creates an incentive for more fisheries to produce and sell certified sustainable seafood.


10. You’re helping to keep it wild

You can enjoy keeping your menu alive with a variety of seafood knowing that tomorrow there will be plenty more where it came from.


Dive in and discover our full offering of fish and seafood including a range of MSC here.

We are proud to provide a wide range of MSC products within our offering as part of a larger effort to become a positive force for change, and you can read more about other areas of our responsible sourcing of fish and seafood here.

Find out more about the MSC in the UK and the fisheries certified here.

*Marine Stewardship Council

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