Alpen - Bidfood

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Wholesome and delicious!**

Alpen was the UK’s first ever muesli and ever since it began gracing Britain’s breakfast tables, back in 1971, it has helped to make a positive start to each day with a nutritious†, balanced and tasty breakfast that gives your body all the essentials it needs to feel ready to go.

Alpen’s signature blend of natural ingredients and high fibre wholegrain goodness not only tastes delicious, it’s healthier too with only green and amber nutritional traffic lights.

100% natural, 100% recyclable!

Every wholesome spoonful of Alpen is brimful with delicious crunchy roasted nuts, toasted wheat flakes, creamy rolled oats and juicy raisins to help embrace the whole day.

Our two famous variants, Original and No Added Sugar – enjoyed by millions of households, are available in convenient bulk or portion packs – making them the perfect choice for out-of-home breakfasts too.

And because at Alpen we’re committed to doing the right thing in all that we do, 100% of Alpen’s packaging is recyclable.

Big £1.5m marketing campaign including national TV!

With a big nationwide marketing campaign running from February till May, featuring TV and digital advertising, demand for the nation’s favourite muesli will be greater than ever! Click below to stock up now!

Sectors we serve

Alpen is a big breakfast hit, offering the ideal out-of-home dining solution in every sector from healthcare to hospitality. Our bestselling muesli is available in individual servings for perfect portion control, or bulk for high volume catering. And Weetabix Foodservice specialists are always on-hand to offer expert help and guidance with the catering challenges your business faces.

Muesli inspiration!

Alpen is delicious with fresh milk, but why not take breakfast to another level with our mouthwatering serving suggestions and pair it with fresh fruit, natural yoghurt or whatever takes your fancy!