Mars Wrigley Extra

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Mars Wrigley ensure gum is relevant and exciting for the Snacks and Treats category.

Drive growth into the snacks and treats category with Mars Wrigley Gum

Launched in 1984, Extra® gum was Wrigley’s first sugar-free gum offered in the U.S. Extra® is known for its incredible, long-lasting flavours. It is available in a variety of distinctive flavours, tailored to local tastes around the world.

Extra gum will grow your category by driving healthy enjoyment, it is HFSS ready sugar free gum, is a treat and snacks hero and brings fun and excitement to the category with its fresh look, bringing in the next generation of chewers.

2 out of 3 consumers chew gum because of the great taste* and 1 in 2 consumers chew gum to relieve stress, avoid treats and relieve dry mouth*… so make sure you are stocked up on the Mars Wrigley bestselling gum and check in with your Bidfood rep to find out more on the Extra display equipment.

Fresh look for Wrigleys Extra

Wrigleys Extra is the number 1 sugar free gum brand in the UK¹ and has a fresh new look!

With 50% of the UK population chewing gum weekly², you can drive your sales by offering your customers an easy way to freshen their breath following food or drink.

Display equipment

Displaying your gum range prominently is crucial to sales as gum is bought so impulsively.

Mars Wrigley have FREE display equipment available to help you merchandise your gum range, to maximise your sales. Speak to your Bidfood rep for more details

Source: Share based on Nielsen Total Market MAT 20/3/21

Wrigley's Extra Spearmint Sugarfree Gum

Bidfood code 38617

Wrigley's Extra Peppermint Sugarfree Gum

Bidfood code 32098

Wrigley's Extra Cool Breeze Sugarfree Gum

Bidfood code 54027

Wrigley's Extra Ice White Sugarfree Gum

Bidfood code 71095

Wrigley's Extra White Bubblemint Sugarfree Gum

Bidfood code 08294


*Ipsos Chewing Gum Understanding (Current Gum Chewers), US 2022

¹Share based on Nielsen Total Market MAT 20/3/21

²HML 2013 Wrigley

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