Our proposition

Built around five key ingredients

Our proposition has our customers at heart

We believe that our five key ingredients create a robust and forward-looking framework for us to deliver the reliability, support and inspiration our customers have come to expect from us.

How to serve up a recipe for success

Service excellence

We know that a ‘second to none’ service is one of the most critical elements for customers to run their businesses effectively; timely and correct deliveries, underpinned by a friendly and knowledgeable service by our award-winning telesales and customer service teams. At Bidfood we take great pride in our partnerships with customers and aim is to provide a seamless service, allowing customers the reassurance that once an order is placed, that’s a job done.
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Great food

We are here to listen, and just like consumers inspire our customers menus, what our customers tell us drives our innovation of new products, ranges and concepts. Our product offer provides the ultimate choice of our own brand ranges and branded products, all at great value. Our extensive ranges also feature categories such as Catering Supplies, Unity, our wines, beers and spirits partnership with Enotria&Coe, and Farmstead, our fresh meat brand.
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Real value

Whilst we fully appreciate the need for robust commercials, our perception of value goes beyond just pricing. Our close supplier relationships enable us to provide customers with a continuous catalogue of promotional offers through discounts, multi-buys and via our loyalty programme, Safari, which allows qualifying customers to save up points against purchases and redeem them for iPads, shopping vouchers or our own Catering Equipment range, or to donate them to charity.
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Best team

We like to keep in touch and ensure they keep up to date with our customers ever-changing requirements and to share with customers what we are up to that may benefit their plans for growth. Our teams across all functions up and down the country are fundamental to our continued success and it is their ideas, energy and consistent efforts that create the culture we are so proud of.
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Forward thinking

We know that adding value to our partnership with customers is never a “one size fits all” and it is for this reason we offer a wide range of services to support our customers’ growth, tailored through our sector expertise and experience. And our sustainability initiative, plate2planet, builds on our ongoing efforts to bring the industry together to drive the sustainability agenda by sharing best practice, practical advice, news stories and thought leadership.
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