Why add vegan to your menu?

Find out the latest insights to support your choice to ensure vegan options are available to your customers.

1 in 3 people tried vegan

1 in 3 people tried vegan options in January 2020, despite not officially signing up to Veganuary. (1)

£816 million in meat-free sales

Sales of meat-free wholesale foods have grown 40% from £582 million in 2014 to an estimated £816 million in 2019. Sales are expected to be in excess of £1.1 billion by 2024. (2)

55% of people reducing meat intake

55% of UK consumers now claim they’re actively reducing or considering reducing their meat intake. (3)

9000 vegan events

Eventbrite hosted more than 9000 vegan events around the world between 2016 and 2019, processing more than half a million tickets. The number of vegan events increased by more than 300%. (4)

2/3 of Brits

Say they’ve eaten meat-free foods in the last six months. (5)

400,000 people

Signed up for veganuary in 2020. (6)

44% limited or reduced their consumption

Among the 88% of people who eat red meat/poultry, 44% limited or reduced their consumption of these in the six months to September 2019. (7)

(1) Kantar, Worldpanel Plus LinkQ Survey, February 2020

(2) Mintel, https;//www.mintel.com/press-centre/food-and-drink/plant-based-push-uk-sales-of-meat-free-foods-shoot-up-40-between-2014-19, January 2020

(3) IGD ShopperVista, https://www.igd.com/articles/article-viewer/t/championing-plant-based-diets-without-compromising-nutrition/i/24523, 2020

(4) Eventbrite, https://www.eventbrite.co.uk/blog/press/press-releases/veganuary-numbers-behind-hype

(5) Mintel, https://www.mintel.com/blog/food-market-news/veganuary-2020-our-analysts-top-picks, January 2020

(6) Veganuary, Business Tool Kit, 2020

(7) Mintel, Ready Meals and Read-to-cook Foods : Including the Impact of Coved-19 UK, July 2020