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Win with Walkers

Walkers is the UK’s #1 selling crisp brand¹. So what better opportunity to stock up and give your outlet the chance of winning £1,000! For a chance to win, purchase 2 promotional packs and TEXT WIN, followed by the outlet name, Bidfood, your full name and postcode to 85100.

Qualifying products are outlined below. Texts charged at standard network rate. UK 18+. Ends 23:59 28.02.23. Purchase required. Retain Receipt. Max 8 entries per outlet. Max 1 entry per receipt. 1 winner per wholesaler randomly drawn. Each receive £1,000. 4 winners total. Max 1 prize per retail business.

Click here for qualifying products and full T&Cs

Win £1000 qualifying products

Walkers 48 case

Walkers Cheese & Onion 48x32.5g

Bidfood code: 00781

Walkers Ready Salted 48x32.5g

Bidfood code: 00695

Walkers Salt & Vinegar 48x32.5g

Bidfood code: 37600

Walkers 32 case

Walkers Cheese & Onion 32x32.5g

Bidfood code: 73836

Walkers Ready Salted 32x32.5g

Bidfood code: 73834

Walkers Salt & Vinegar 32x32.5g

Bidfood code: 73833

Walkers Prawn Cocktail 32x32.5g

Bidfood code: 37908

Walkers Roast Chicken 32x32.5g

Bidfood code: 73664

Walkers Smoky Bacon 32x32.5g

Bidfood code: 02902

Walkers grab bag case

Walkers Cheese & Onion 32x45g

Bidfood code: 18603

Walkers Ready Salted 32x45g

Bidfood code: 18605

Walkers Salt & Vinegar 32x45g

Bidfood code: 86051

Walkers Prawn Cocktail 32x45g

Bidfood code: 08229

How Walkers can support your business

Maximise sales within your sector

Did you know 98.6% of the UK population typically engage in the away from home market every year? They make on average 4 trips per week!

At Walkers we recognise the importance of every business, whatever your sector, being able to capture as many customers as possible. Please get in touch with Kaite.Linney@pepsico.com for expert ranging advice on your sector.

Grow your business through the power of our brands

Utilising the best brands has never been more important, with brand being the 3rd biggest driver of product choice²

We have some of the most iconic & innovative brands to support your business, from our newly formed Doritos Nachos offering, to the #1 premium crisp brand Pipers.1 Please see below for some of our key brands that are taking the market by storm:

  • NEW – Doritos 455g catering pack & dips – Serve those tasty nachos with the UK’s No1 tortilla chip!1
  • Pipers Crisps 40g – Now the #1 premium crisp brand in away from home!1
  • Walkers MAX 50g – Add some crunch with the perfect hunger fill brand!

The positive impact of sustainability

Sustainability is becoming increasingly important in today’s world, with 60% of Gen Z consumers willing to pay more for sustainable products3

At Walkers we want to make a difference to the world & planet, which is why we launched our PEP+ initiative!

From the way we source ingredients, or make and sell products, to inspiring consumers to make better choices, we are setting out plans to become more sustainable, to benefit people and the planet in the long-term.

Check out the video for one of our key initiatives taking place in the UK

Displays & POS ordering

Crisps, nuts and snacks are highly spontaneous, with three out of 10 purchases made on impulse, making visibility key to driving sales.4

When thinking about this, ask yourself these 3 questions:

  1. Do I have the correct equipment to display products?
  2. Are my displays visible to customers?
  3. Am I merchandising products correctly to make life easier for my customers?

If the answer to any of those questions is no, our Walkers experts are on hand to help!

Please email Simon.ball@pepsico.com for FREE kit ordering & support, including everything you need to sell DORITOS NACHOS!


1 Salesout, Foodservice, Snacks, MAT L52W, W/E 24.04.2022

2 Convenience Path to Purchase Research & PDH – Green Shoots (Dec20) & Bolt 2020 (needs & occasions)

3 Sonic 2.0; McKinsey & Company report 2021

4 Kantar Study 2018

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